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HOME BASED BUSINESS FORUMS - home based business > Marketing Discussions > Article Marketing > Article Marketing: The secret to positioning yourself as an expert.


Article Marketing: The secret to positioning yourself as an expert.
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dseisner
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 Posted: Mon Jul 30th, 2007 09:20 am

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Article marketing is a terrific traffic generation tool. It's marketing to a group of people via a well-written and informative article. Some people use article marketing as their main form of advertising because it can be so effective. One of the reasons that article marketing is so great is because you are positioning yourself as the expert before you are prompting the reader to buy anything. This gives you credibility and makes the reader more inclined to buy since you have already given them something of value for free. The added benefit is that you are just teaching them. Nobody likes a sales pitch and with article marketing, you're not really making one. If the reader is impressed with the information you provide, they will click on your link to get more information from you without you having to ask them to.

There are many different factors that contribute to making article marketing a success. To help, I will name a few key points.

1) Articles show up in organic searches on big search engines. Make sure your article is packed with keywords that your target audience is most likely to use in a search. Get a good keyword research tool to help you find out which keywords are the most popular.

2) Don't forget to put a covered hyperlink in your "About the author" section, at the end of your article. This ensures that they must actually click on your link in order to go to it (which will help you track it). Use a short sales pitch to get people to go to your webpage.

3) Find the budget to use an article submission service like Article Marketer. This will save you a ton of time over manually submitting them - it will be worth it.

To learn more, check out a free service called "Article Marketer University" - it's an awesome resource. Hope this helped out!



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work2bfree
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 Posted: Sat Aug 18th, 2007 11:20 pm

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I have started writing articles.  this is one of my marketing methods to help my business.  I am currently submitting 2 articles a week on subjects covering, surprise, network marketing.   The subject includes not only article writing, but also blogging, submitting your website to directories, submitting your website to search engines, etc.  The most effective articles should be at least 350 words or more.  You can also pay to have a service write articles for you.  I too have invested in this service.  this is due to time constraints.  But, I am also writing some of my own articles just to get the skills to do this. 

Thanks for letting me share....


Yours in Success,
Lawren



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jschuman
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 Posted: Tue Aug 21st, 2007 01:14 pm

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Hi Lawren,

Good for you. Mastering the skill of writing is one of the most important things you can do. Writing allows you to market your business via article directories, social directories, blogging, classified ads, forum marketing, email marketing etc. There is no greater skill needed online. Good luck with your business.



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blueeyedboy
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 Posted: Wed Sep 26th, 2007 07:49 pm

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I have been using article marketing for about 2 months now, i know it is a great
traffic generation tool but the submission process gets tedious so i will sign up for an automation service like article marketer. Have you used article marketer for your submissions?



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Aniko
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 Posted: Thu Sep 27th, 2007 07:39 pm

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article marketing is an excellent traffic source.

the article submitter is great but I agree it definitely can be time consuming even with the tool if you are submitting to several different directories.

I know you mentioned you have been doing article marketing for 2 months, have you used the automated tool or did you just start using that service?

up until now I have been using the article submitter software which has helped increase the submission process.

 



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reash
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 Posted: Thu Oct 18th, 2007 08:20 pm

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I have to agree that article marketing is one of the best to generate traffic to your website.

Of course, you really have to be good in writing your articles to keep the readers read your article all the way to the resource box and enough for them to click to your link. You have to raised the curiosity of the readers and if possible don't spill too much information on your articles so that they will  be left hanging and eventually follow the links to find for more.

Article submission is indeed time consuming but with automated submission it can speed up the whole process. One good site is http://www.articlesender.com

The site will submit your article to 3000 article directories in but I think they will need a small donation before you start.

Last edited on Thu Oct 18th, 2007 08:20 pm by reash



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hugofortin
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 Posted: Thu Oct 18th, 2007 09:41 pm

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Hey!

Articles marketing is great.  You just have to be consistent to have good amount of traffic.  

What your strategies with articles marketing? witch directory do you post on?  How many time by week? etc?

warm regards,

Hugo

 

 

 



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jdpugsle
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 Posted: Sun Oct 28th, 2007 11:07 pm

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work2bfree I would like to first say congradulations to waking up to that fact.  It seems that some article writers have gotton sloppy & lazy.  I have read some good articles, however, I have also seen some articles that are poorly written or just plain terrible!  I wonder how they even got published or if the publisher even read the article before it was published!

So, that is commendable that you are actually learning to write articles the right way.  It sounds like from the information I have read here that you really have some potential to be a good article writer.  Keep it up!  We need more competant article writers on the Internet.  :)

Last edited on Sun Oct 28th, 2007 11:10 pm by jdpugsle



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shankley76
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 Posted: Wed Nov 7th, 2007 03:28 pm

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jdpuglse

Effective article writing is a major skill in itself disregarding what you do with it afterwards. Personally I find the ideas come to be quite easily but I struggle to put them down on paper effectively so not only does it read right but delivers the right bang. For this reason and this alone I always sub my writing out to a great writer who is an expert in his field. This frees my time up to focus on delivering goods to make the whole thing gel together and be profitable. For me atleast it's all about working smart and getting the ballance right. I could spend a day trying to get an article to sound right and thats why I dont get dragged into that false economy.

 

Regards


Chris



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loose_gown
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 Posted: Thu Nov 29th, 2007 01:22 pm

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Hello,

It is very interesting to write articles especially about your business. Here I can mention somethings about Business Writing:

First you need to define your PURPOSE and stick to it. Your writing will need to achieve one of the four I's:
Instruct   :   e.g. new technology
Infrom     :   e.g. advise progress
Interpret :   e.g. summaries and details
Influence :   e.g. persuade to buy

Your purpose in writing should be clearly stated in your opening.

AVOID THE SLOW BUILD-UP - IT FRUSTRATES BUSY PEOPLE

In planning your writings, you have to define the five W'S:

WHO          is it for? Keep the reader in mind
WHY           are you writing? Make an early statement of purpose
WHAT         will you say? Keep it short and simple (KISS)
WHERE       will your main points go? Have a logical flow
WHEN         do they need it by? Write in time
HOW            long will it take you?

Hope that was useful ;)




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Andreas Krokene
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 Posted: Fri Nov 30th, 2007 08:44 am

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Hello, It is very interesting to write articles especially about your business. Here I can mention somethings about Business Writing: First you need to define your PURPOSE and stick to it. Your writing will need to achieve one of the four I's: Instruct : e.g. new technology Infrom : e.g. advise progress Interpret : e.g. summaries and details Influence : e.g. persuade to buy Your purpose in writing should be clearly stated in your opening. AVOID THE SLOW BUILD-UP - IT FRUSTRATES BUSY PEOPLE In planning your writings, you have to define the five W'S: WHO is it for? Keep the reader in mind WHY are you writing? Make an early statement of purpose WHAT will you say? Keep it short and simple (KISS) WHERE will your main points go? Have a logical flow WHEN do they need it by? Write in time HOW long will it take you? Hope that was useful ;)



Greetings loose_gown,

Very succinct.

You seem to have had some journalistic or writing training.

I don't think that I've seen the 5 w's (and 1 h) so clearly
explained before



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rogerloh
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 Posted: Sun Dec 2nd, 2007 02:17 am

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jdpuglse, I fully agree with you that some articles are truly lack of professionalism and quality.

I guess it's because people can be carried away by 'submitting an article for the sake of submitting an article' and not bothered about what they really have to say and contribute to the world through that article.

In fact, when one is passionate about a topic, there's no reason to submit an article that is lacklustre and poor in quality. It actually do more harm than bad to the writer. Instead of positioning himself or herself as an expert, it proves exactly the opposite - that this person is a ________ (fill in the blank).

I love article marketing. It allows me to share something useful to the world though I certainly dislike the tedious process of having to submit them.



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1abundance
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 Posted: Tue Dec 4th, 2007 05:57 pm

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Much has been said about submitting to a lot of article directories, and nobody is sure of what is "too much" when it comes to getting banned for duplicate content. My experience has been that by just submitting to a handful of them (the ones that Google likes), is more than enough to get decent traffic from this source.

Here are my main three sites for submissions:
Ezine Articles
Go Articles and
Article City

Much Success,
1abundance



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sahmkate
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 Posted: Sat Dec 8th, 2007 09:48 pm

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Thanks for the free link, dseisner.  I'm also article writing, and though I love to write them, I hate submitting them.  Good to know...

bigjonny
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 Posted: Tue Feb 5th, 2008 11:38 am

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Do you know you can actually achieve a level of success in 30 days using articles to promote your home based business 24x7? Do you know that an article written on a hot topic in your market can attract as much as 50 views per day from the popular article directories?

If you want to get laser targeted prospects to your home based business, then you should learn how to write good articles that will solve some of the problems that your potential prospects might have.

If you succeed in writing a good article and get as much as 50 views per day from it, what happens when you have 10 good articles? At an average of 40 views per day, you would be getting about 400 views to your articles.

What about if you if you are able to get 25% to click through to your website, you would have succeeded in getting 100 visitors per day to your site.

If your website converts very well and your traffic is well targeted, you should at least get 15% - 25% subscriptions of those who want to receive your newsletter.

If you get this figure for one full month, then you should have got over 500 people in your sales funnel at the end of 30 days.

That is the reality that article marketing can bring to your home based business, and it works so perfectly, month in, month out for as long as the articles are live on the Internet.

If you are not using article marketing, is high time you start thinking in that direction and implement at once.

After all, article marketing is free, long lasting, very effective and more targeted than any other form of paid advertising you can think of online.



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bigjonny
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 Posted: Thu May 15th, 2008 05:00 pm

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Well if you ask me, I will say yes, article marketing can be used to
grow a network marketing organization if you have all the discipline
to keep churning out good articles as fast as you can.

The way to use articles to build a network marketing business is a
systematic marketing approach that you need to set up for maximum
results.

To use article marketing to sell network marketing opportunity, you
need to write on solutions that will help network marketers to grow
their downline fast, that way you will be able to attract like minded
individuals to you who will be willing to hear from you and follow
your recommendations when you make one.

Once you know how to write articles, you should have in mind to write
a minimum of 3 - 5 articles per day for best results. If you can do
this for 3 months on end, you will see that you will achieve more than
most network marketers in your niche market.

This is because people you get via article marketing can convert to as
much as 10%. If you ask me that is a very high conversion compared to
the conversion rate of Google Adwords. Google Adwords converts at 3% 
- 5% and yet you pay a lot of money to see significant result.

I love article marketing because, you don’t have to force anyone to
check out your website. People do so when they are satisfied with the
information they find online, namely your articles. Once they check
you out and subscribe, you have gotten a prospect through the power of
attraction marketing.

People are attracted to you via your articles and consults you simply
because they view you as a leader in the field. Leads from articles
are the best converting leads you can ever think of in any traffic
generation methods paid or free. The earlier you realize this, the
better for you and the growth of your network marketing business.



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