CHANDLER, Ariz. – Jan. 20, 2007 – Isagenix, a health and wellness company that develops and manufactures nutritional cleansing, weight-loss and youth-restoring systems, today announced Hong Kong as its first expansion outside of North America. The company will officially begin doing business in Hong Kong in March.

"We’re really excited about opening our first market outside of North America," said Isagenix President of International Expansion Warren T. Te Brugge. "Hong Kong is our first venture into the global market arena. It will be our gateway to take Isagenix products and our vision to the rest of the world."

Added Isagenix President and CEO Jim Coover, "We believe Isagenix has the best products on the planet, and we want everyone worldwide to experience these life-changing products—and our next stop is Hong Kong."

Coover gave three reasons why Hong Kong was chosen: one, the company’s research showed Hong Kong’s government is very business friendly; therefore the country offers a very favorable business climate. Second, other network marketing companies have done very well in Hong Kong. Third, the country is bi-lingual, with English as the other language.

Margaret Ip has been appointed as general manager and Carol Poon the marketing manager of the Isagenix Hong Kong office. According to Isagenix COO/CFO Jim Pierce, they are "very capable individuals with many years of experience who will help to quickly solidify our presence in this new international market."

Isagenix’s products are currently distributed through an independent network of Associates in the U.S., Canada and Puerto Rico. The company estimates it has more than 10,000 Chinese-speaking Associates throughout North America.