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| Author | Post |
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wondermommy
Member
| Joined: | Sat Jun 2nd, 2007 |
| Location: | USA |
| Posts: | 27 |
| Mana: |    |
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Posted: Thu Jun 7th, 2007 02:27 pm |
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Hi,
I have a love / hate relationship with hyped up ads. Love because they truly make me laugh and they are fun to read, when you know they are, for the most part, full of it.
Hate because they are part of the reason such a GREAT industry has gotten a bad rap.
Anyways, what are your feelings on the subject?
I could never bring myself to use a hyped up ad, but if you do: do they actually work for you? And do the people they bring in actually stay when they realize it was hype?
Wondermommy
____________________
May I share something shocking with you?
http://www.homebusinessinsights.net
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GoodHealth2u
Member
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Posted: Thu Jun 7th, 2007 03:02 pm |
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Hi Wondermommy,
I love that name! I totally understand it being a mom myself.
I am fairly new to MLM and one of the things I don't understand or like is the hype either.
I have had people recommend to me that I should use that type of ad but as a consumer, I won't look at those ads. Everyone says, "This is the newest, biggest thing that will make you XXXXX.xx amount of dollars in 3 months." And it rarely works the way they say.
I just think those types of ads are ridiculous. I respect ads more that just say what they are selling or promoting.
- Karen
____________________
Karen Carmody
http://www.goodhealth2u.biz
http://good-health2u.blogspot.com/
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wondermommy
Member
| Joined: | Sat Jun 2nd, 2007 |
| Location: | USA |
| Posts: | 27 |
| Mana: | |
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Posted: Mon Jun 11th, 2007 02:57 pm |
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Hi Karen,
My kids are REALLY into super hero's and I have to run around pretending to be one with them half the day, so I became WONDERMOMMY! I even have a tiara... 
I think that people who put up ads with hype attract the wrong kind of people: lazy types who want to make $10,000 a month by their third month while only investing $5 and not working at all!
You say your new to MLM, if you have any questions you can PM me anytime. Mommies have to stick together!
Wondermommy
Last edited on Mon Jun 11th, 2007 02:59 pm by wondermommy
____________________
May I share something shocking with you?
http://www.homebusinessinsights.net
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GoodHealth2u
Member
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Posted: Mon Jun 11th, 2007 04:10 pm |
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Thanks Wondermommy,
I appreciate the offer to help. I don't have alot of extra money to put into advertising and such but I am putting in alot of time trying to get my name and my company's name out there.
I know that I usually just pass right by the advertisements with the hype so I try to keep my ads as open and honest as possible.
-Karen
____________________
Karen Carmody
http://www.goodhealth2u.biz
http://good-health2u.blogspot.com/
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FreedomFire
Administrator
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Posted: Mon Jun 11th, 2007 08:30 pm |
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To Hype Or Not To Hype....That Is The Question
OK, before anybody get's their shorts in a bunch let me make it clear I'm not advocating hype. Quite the contrary... I hate it.
You know the type. "Make a million in your underwear"... "$100,000 with no selling and no sponsoring"... "We build it for you"... "Our secret system guarantees you're success"....yada yada.
But why do we see so much of it? I don't think you can just shrug it off to "they don't know any better," or "their values are lower." It's too prevalent. In fact, some so called "gurus" teach it! You know, the "headlines that sell" type of info products, ezine articles, conference calls, seminars and such.
Why?
Well, I set out awhile back to do a simple little experiment testing "hype" vs "no hype". I found a few message boards that are really nothing more than a free for all, anything goes advertising stage (not hard to find, unfortunately). I posted a few ads with catchy (if I do say so myself) hype headlines and content (otherwise known as emotional drivel).
I also continued my normal "tell it like it is," "this is the real truth" marketing habits in my usual locals.
What happened?
To my dismay, the hype ads received lots of "hits" and a decent amount of sign-ups. The honest approach received the usual steady but not "massive" performance.
The results? (Pay attention, kiddies...here's the moral of the story)
The folks who became customers and sub-agents from the honest upfront approach were much fewer in number, BUT more solid! The customers were loyal users and offered referals. The sub-agents actually grasped the concept that you have to sell product to earn income (hey Junior, it's called Network Marketing, not Network Recruiting, for a reason. Duh!) Plus those they recruited were brought in under the "honesty" label, too, and were taught to sell also.
Hmmmm....doing things the right way? May be slower (by appearance) but definitely the kind of structure to build.
The others -- those emotional "I'll jump" looking for a good time crowd?
How did they fare?
Briefly... they didn't do diddly.
Customers dropped after a short time or never fully activated and paid. The sub-agents sat on their hands waiting for something to happen. They all had the attention span of my teenage son on a Friday night... in a theater full of equally hormonally challenged teenage girls.
No focus... no effort... all looks with no substance.
Now, see the difference?
You may get numbers and "massive growth" from hype, but it's all smoke and mirrors. Doesn't mean squat.
While the less flashy professional and honest approach gets results. Real results. It may not make the headlines. But it will sneak up on ya. Before you know it, you've got a heck of business the others won't have.
It pays to be a tortoise. Plod along to the finish line.
Let the hare run around like a fool. You can send him/her a post card from your yacht!
Hope ya learned something....
Be honest... be helpful... be yourself... and have fun.
Take your pants off in public. Wear your heart on your sleeve.
Or maybe you're more sedate, more low keyed. It doesn't matter.
What matters is that people leave you thinking, "I just met a real person, a genuine human being, a positive honest spirit not trying to trick me to do anything."
All the Hype Masters are missing the boat when they try to take you where they want you to go. Whatever they build won't last.
Get real. Be honest. Tell your story and listen. Care.
You'll build a business....a real one that lasts.
God Bless,
Michael
____________________
*..Best MLM Resources..*
Commission River = MORE $$
"How To Have A Custom MLM Website"
|
GoodHealth2u
Member
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Posted: Mon Jun 11th, 2007 09:02 pm |
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Michael,
Thanks for sharing your wisdom and experience.
I loved your following statements:
FreedomFire wrote:They all had the attention span of my teenage son on a Friday night... in a theater full of equally hormonally challenged teenage girls. "
and
"It pays to be a tortoise. Plod along to the finish line.
Let the hare run around like a fool. You can send him/her a post card from your yacht!
____________________
Karen Carmody
http://www.goodhealth2u.biz
http://good-health2u.blogspot.com/
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GoodHealth2u
Member
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Posted: Mon Jun 11th, 2007 09:08 pm |
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Michael,
I'm sorry to post one immediately after the other but my curser go stuck and I couldn't finish my statement.
Anyway, I know what you mean by the "attention span of a teenager". I have one living in my home and it's crazy at times.
Thanks for the support on being honest and not trying to give people all the hype. It's nice to see that someone has actually tested it.
Sometime I feel like I'm swimming upstream and all by myself when it comes to trying not to be so pushy with people.
I will keep on with the open honest ads. I know this is going to break soon. I can just feel it.
God Bless you too!
Karen
____________________
Karen Carmody
http://www.goodhealth2u.biz
http://good-health2u.blogspot.com/
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TonyRush3
Member
| Joined: | Fri Sep 23rd, 2005 |
| Location: | Alabama USA |
| Posts: | 289 |
| Mana: | |
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Posted: Mon Jun 11th, 2007 10:04 pm |
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I think you'll have to define "hype" in a meaningful way before we can have a productive conversation on the topic. Because, what is "hype" for one person might simply be "big thinking" for someone else.
For instance, some people think that typing 70 words-per-minute is "hype"....because they aren't doing it and haven't developed the skills to do it. But, it doesn't mean it's hype....especially for the people who can sit down and type 70+ words-per-minute anytime they want.
Same thing with earning money. Some people think that it's "hype" to say that someone can reach $10,000 a month in a home business in their first 6 months. But, if people are doing it....is it really hype?
Something to think about!
Tony Rush
____________________
Tony Rush has been fulltime in network marketing since 1996. He currently serves in the Executive Marketing Council for a large direct sales company and is the co-author of "It's Time...For Network Marketing".
http://www.tonyrush.com
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wondermommy
Member
| Joined: | Sat Jun 2nd, 2007 |
| Location: | USA |
| Posts: | 27 |
| Mana: | |
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Posted: Mon Jun 11th, 2007 10:33 pm |
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Hi,
Michael: loved your post! It was based on your honest experience, and it made me smile.
In regards to defining hype, We have to admit that when someone says "hype" it's usually negative. Here's the what the Dictionary says:
1 : PUT ON, DECEIVE
2 : to promote or publicize extravagantly
I think in the world of advertising most people will agree that's it's a combination of both. You can write an add that says "How a broke single mother of 7 made a million dollars overnight" and it could be 100% true...but if your add is meant to imply that anyone can make the million overnight regardless of their circumstances, or you no full well this is what people will believe will happent ot hem if they buy your product or service, then it's hype: a combination of being deceptive and extravagant.
AND you will attract people with the attention span of Michael's teenage son on a Friday night... in a theater full of equally hormonally challenged teenage girls... :-)
Last edited on Mon Jun 11th, 2007 10:34 pm by wondermommy
____________________
May I share something shocking with you?
http://www.homebusinessinsights.net
|
GoodHealth2u
Member
|
Posted: Tue Jun 12th, 2007 04:22 am |
|
TonyRush3 wrote: Some people think that it's "hype" to say that someone can reach $10,000 a month in a home business in their first 6 months. But, if people are doing it....is it really hype?
Something to think about!
Tony Rush
It's hype when you present it like everyone can reach $10,000 a month in their first 6 months. I believe you will find that the people that can accomplish that have been in some type of MLM or other business and have alot of contacts. Or just have one of the special personalities that can, "sell ice cubes to eskimos"
There are alot of us every day common "joes" that don't have those skills and contacts. It doesn't mean we can't reach $10,000 a month but it does mean we shouldn't get discouraged if we can't do it in 6 months.
Because of the "hype" style of advertising alot of people quit trying because they feel like failures if they haven't "made it" in 6 months to a year. When in reality they just have to work at it.
....just my observations 
- Karen
____________________
Karen Carmody
http://www.goodhealth2u.biz
http://good-health2u.blogspot.com/
|
m2cmentor
Member
|
Posted: Wed Jun 13th, 2007 06:31 am |
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TonyRush3 wrote: I think you'll have to define "hype" in a meaningful way before we can have a productive conversation on the topic. Because, what is "hype" for one person might simply be "big thinking" for someone else.
For instance, some people think that typing 70 words-per-minute is "hype"....because they aren't doing it and haven't developed the skills to do it. But, it doesn't mean it's hype....especially for the people who can sit down and type 70+ words-per-minute anytime they want.
Same thing with earning money. Some people think that it's "hype" to say that someone can reach $10,000 a month in a home business in their first 6 months. But, if people are doing it....is it really hype?
Something to think about!
Tony Rush
Those are very excellent points Tony. I have to agree with what you said here.
____________________
DrinkACT.com - A.C.T. Healthy Energy Drink & Effective Weight Loss Programs
|
m2cmentor
Member
|
Posted: Wed Jun 13th, 2007 06:37 am |
|
FreedomFire wrote: To Hype Or Not To Hype....That Is The Question
OK, before anybody get's their shorts in a bunch let me make it clear I'm not advocating hype. Quite the contrary... I hate it.
You know the type. "Make a million in your underwear"... "$100,000 with no selling and no sponsoring"... "We build it for you"... "Our secret system guarantees you're success"....yada yada.
But why do we see so much of it? I don't think you can just shrug it off to "they don't know any better," or "their values are lower." It's too prevalent. In fact, some so called "gurus" teach it! You know, the "headlines that sell" type of info products, ezine articles, conference calls, seminars and such.
Why?
Well, I set out awhile back to do a simple little experiment testing "hype" vs "no hype". I found a few message boards that are really nothing more than a free for all, anything goes advertising stage (not hard to find, unfortunately). I posted a few ads with catchy (if I do say so myself) hype headlines and content (otherwise known as emotional drivel).
I also continued my normal "tell it like it is," "this is the real truth" marketing habits in my usual locals.
What happened?
To my dismay, the hype ads received lots of "hits" and a decent amount of sign-ups. The honest approach received the usual steady but not "massive" performance.
The results? (Pay attention, kiddies...here's the moral of the story)
The folks who became customers and sub-agents from the honest upfront approach were much fewer in number, BUT more solid! The customers were loyal users and offered referals. The sub-agents actually grasped the concept that you have to sell product to earn income (hey Junior, it's called Network Marketing, not Network Recruiting, for a reason. Duh!) Plus those they recruited were brought in under the "honesty" label, too, and were taught to sell also.
Hmmmm....doing things the right way? May be slower (by appearance) but definitely the kind of structure to build.
The others -- those emotional "I'll jump" looking for a good time crowd?
How did they fare?
Briefly... they didn't do diddly.
Customers dropped after a short time or never fully activated and paid. The sub-agents sat on their hands waiting for something to happen. They all had the attention span of my teenage son on a Friday night... in a theater full of equally hormonally challenged teenage girls.
No focus... no effort... all looks with no substance.
Now, see the difference?
You may get numbers and "massive growth" from hype, but it's all smoke and mirrors. Doesn't mean squat.
While the less flashy professional and honest approach gets results. Real results. It may not make the headlines. But it will sneak up on ya. Before you know it, you've got a heck of business the others won't have.
It pays to be a tortoise. Plod along to the finish line.
Let the hare run around like a fool. You can send him/her a post card from your yacht!
Hope ya learned something....
Be honest... be helpful... be yourself... and have fun.
Take your pants off in public. Wear your heart on your sleeve.
Or maybe you're more sedate, more low keyed. It doesn't matter.
What matters is that people leave you thinking, "I just met a real person, a genuine human being, a positive honest spirit not trying to trick me to do anything."
All the Hype Masters are missing the boat when they try to take you where they want you to go. Whatever they build won't last.
Get real. Be honest. Tell your story and listen. Care.
You'll build a business....a real one that lasts.
God Bless,
Michael
I didn't read this first - This is exactly how I build my business! And it is working great for me.
____________________
DrinkACT.com - A.C.T. Healthy Energy Drink & Effective Weight Loss Programs
|
LuckCreator
Member
| Joined: | Sat Jun 16th, 2007 |
| Location: | New Jersey USA |
| Posts: | 11 |
| Mana: | |
|
Posted: Sun Jun 17th, 2007 07:55 pm |
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It's best to put things modestly instead of putting the best case scenario out there, implying that it's the norm when it's anything but.
Any claims of how much money that can be made should always be prefaced with the fact that it takes hard work consistently over time. It takes long term discipline, passion and tenacity 365 days a year for several years for the average person to build up to a point where they're making the money the top 5% make. The fact is that most people don't have those traits.
If you lead with hype, you're just setting yourself up for the people you sponsor to walk as soon as they don't get there fast enough.
It makes more sense to show somebody what type of numbers they would have to produce in order to GET to let's say, $10,000 a month, or whatever their goal is.
Set realistic expectations and lead with something valuable like a solid system with support and training provided to those who show they're serious and you're more likely to attract winners.
-Robert
____________________
Earn $5,000 Over and Over. Ready To Go Full Time From Home?
See For Yourself
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zerodollarmarketer
Member
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Posted: Sat Jun 23rd, 2007 04:38 am |
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While the term hype in network marketing sometimes refers
to income claims, the truth is that serious people who work
hard at the business often make really good money at it.
Some marketing caters to weakness, and this is a form of
hype. Like telling people its not sales, doesn't require
sponsoring or other things that scare them because of
past failures.
Finally, I find the biggest culprit in the HYPE department is
the claims made by nutritional companies. I am not saying
that nutritionals aren't nutritious... but the way many are
marketed as a panacea for all health woes is disturbing.
____________________
Automated Way To Earn 10-30k per month. Success Guarrantee ZeroDollarMarketer.com
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GoodHealth2u
Member
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Posted: Mon Jun 25th, 2007 04:29 pm |
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zerodollarmarketer,
I totally agree with everything you have to say. People do make good money at MLM, that's why it's still around but those that are making it are working at it...it doesn't come without work like many like to say.
As for the nutritional companies, I have to agree with that too. There should be science to back up your claims. All of the hype makes people very apprehensive. Everyone should research the claims that are being given to them, don't just take what you are being told for granted.
-Karen
____________________
Karen Carmody
http://www.goodhealth2u.biz
http://good-health2u.blogspot.com/
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wealthpro
Member
| Joined: | Sat Jun 23rd, 2007 |
| Location: | |
| Posts: | 5 |
| Mana: | |
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Posted: Tue Jun 26th, 2007 03:31 am |
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| That helps in the slow times. Thanks I'll remember that.
____________________
http://www.thehelpingfruit.com
http://www.andrewolger.mymangosteen.com
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JFulker
Member
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Posted: Tue Jun 26th, 2007 04:59 am |
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If anyone of you have heard of Kim Klaver and the NEW NEW MLMER, you have probably heard of "Dreaded Opportunity Seekers." They are people who want something for nothing, that have more time than money, and focus on low-margin items and are less than ideal prospects for business. That is what hype attracts! Think about it! An ad that reads:
Turn $1 into $10000 in 10 days!
No Selling! Work only 1 hour per week!
What kind of people will this attract? You guessed it, dreaded opportunity seekers! I suggest you visit http://mlm911.com and read Kim Klaver's stuff, it's funny, but so true!
____________________
Discover How You Can Cash In On The Pre-Launch Of The Next Internet Marketing Monster: The "Elite Marketing Center"
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FreedomFire
Administrator
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Posted: Sun Aug 19th, 2007 08:58 pm |
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Todd Falcone....someone I respect very highly in our industry....recently shared a "hit you between the eyes" forum message EVERYONE should take note of. I provided it below...edited a bit for some of the non-relative content. My advice...sit down, remove any distractions, and read carefully.
============================
Hype And Crap In MLM Advertising
I read everything. Literally, every time I am surfing the web.....I look at ad copy, squeeze pages, sales letter pages, etc. Plus, I read all of the "printed" MLM publications and it shocks me to see some of the B.S. ads people run to attract people to respond.
My question is this: Why not simply get CREATIVE, think OUTSIDE of the box a bit and simply write a GOOD QUALITY ad, rather than make yourself look stupid?
I know it is critically important in advertising to set yourself apart from the competition and to make your opportunity and/or product or service, but man...what's with all the crap out there. I mean...the companies being advertised might be good companies, but HOW they are being marketed just makes the entire profession look bad.
Here's a few examples (leaving out the actual names of people doing this):
* Joe and Bob will make you rich!
* Dressing up like a clown in your ad.
* Did you miss the Noni, Xango, Eniva, Vemma, Via Viente, Mona Vie Explosions?
* Extremely Fast Cash!
* Entire Downlines Are Already Moving Over!
* Serious Cash, Not MLM, No Selling!
* We LITERALLY do ALL the work FOR you!
I could give my reasons why each of these techniques, actual headlines and subheads used in ads pretty much stink, but you're all smart enough not do to this..... aren't you?
We are in a business that requires work, commitment and skill development. Promoting our profession as something that will make you rich and put super fast money in your pocket without doing any work is simply a lie.
I love this too. Guerilla baby! I see people ALL the time who use my name for Pay-per-Click ads. Smart for sure! But, just do me and you a favor IF you are one of those who use my name or someone else's name to attract leads to your site using Google Ad Words or other PPC avenues.
Don't say:
Todd Falcone Recommends
The Shocking Truth about Todd Falcone
Todd Falcone's Favorite Program
People do this all the time with my name and others. I don't have a problem with this very geurilla and smart marketing tactic, but don't LIE!
Seriously...if you want to know what I mean, go do a Google search on Todd Falcone and see what people are doing. Do a Google search for ANYONE who has made a name for themselves in this profession and you will see the same thing.
Yes...market.
But....pllleaaasseeee market yourself in a respectable way.
Just my thoughts....
============================
Here's my editorial follow-up:
I agree with Todd....all the hype yada yada mumbo jumbo simply turns my stomach. Get real!!!! The really sad part is that people fall for it unfortunately.....joining these things, and then having their hopes shattered when they don't work out. Then, to top it off they say that they were scammed and label all MLM as such. Another voice labeling all of us for what a few have done. Guilt by association.....what a shame.
There are awesome opportunities out there, but these get-rich-in-30-days-for-doing-nothing scams....and how they are shamelessly marketed.... are making it tough for the real wealth building opportunities.
Network marketing is a people-helping-people business. That has and never will change. But it's also a business people!!! Meaning it takes time and effort.......no sitting on the couch i your undies, eating cheetos, and watching Ophrah! You MUST tell people the truth that it takes education, work, time, and perserverance to succeed. Those who do.....WILL build the true successful organizations.
God Bless,
Michael
____________________
*..Best MLM Resources..*
Commission River = MORE $$
"How To Have A Custom MLM Website"
|
philby
Member
|
Posted: Mon Aug 20th, 2007 02:26 pm |
|
Great Post
As you have stated MLM is building relationships and Honest relationships at that.
You need to work through the Hype to see the true opportunity then share that opportunity with others to help them succeed.
Honesty is the best policy if your going to build a strong team.
Well done Michael.
____________________
Philby (Skype ID: phil.carts)
http://www.dummies-online-business.com
A Simple Approach to Online Business
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jerkyguy
Member
| Joined: | Sat Aug 11th, 2007 |
| Location: | Louisiana USA |
| Posts: | 11 |
| Mana: | |
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Posted: Mon Aug 20th, 2007 08:33 pm |
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Thanks Michael for another great post.
I get so aggravated when I see the types of ads you are talking about because they really hurt the image of this great industy we are all a part of. I can only imagine how frustrating it must be to see your own name used in them.
Good luck and much success....
Scott
____________________
All Natural Energy Drink!
Free To Join!
http://www.drinkact.com/shebert
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