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JFulker
Member
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Posted: Thu Aug 23rd, 2007 04:05 am |
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| Hype used to work as recently as 5 years ago, but nobody buys it today! I used to distribute flashy cards (that honestly were hyped) out on campuses and in malls, and I did receive many prospects back in 2002, but with trying this recently, I only discovered that people thought I was out of my mind. The more honest you are about the business, the better. People are more excited about businesses that use a different approach than old business approaches (IE friends and family, hotel rah-rah meetings, $500 annual events etc).
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pplprincess
Member
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Posted: Thu Aug 23rd, 2007 07:10 pm |
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LuckCreator wrote: It's best to put things modestly instead of putting the best case scenario out there, implying that it's the norm when it's anything but.
Any claims of how much money that can be made should always be prefaced with the fact that it takes hard work consistently over time. It takes long term discipline, passion and tenacity 365 days a year for several years for the average person to build up to a point where they're making the money the top 5% make. The fact is that most people don't have those traits.
If you lead with hype, you're just setting yourself up for the people you sponsor to walk as soon as they don't get there fast enough.
It makes more sense to show somebody what type of numbers they would have to produce in order to GET to let's say, $10,000 a month, or whatever their goal is.
Set realistic expectations and lead with something valuable like a solid system with support and training provided to those who show they're serious and you're more likely to attract winners.
-Robert
I totally agree. Not that we don't 'sell ourselves' though. Lets face it, first impressions are important.
However, you have to be honest and explain to people that the money is there but like LuckCreator said, it takes hard work- over time to get those kind of results.
There will be bad days, sometimes even bad weeks or months. It is called 'The Dip' (which is an excellent book by the way.)
I tell anyone that thinks about starting the business that, I am willing to help them if they are serious. I also ask if they are prepared to put in hard work and go from there. I get them to commit to the system and really get into what their why is.
Like Micheal said, "Get real. Be honest. Tell your story and listen. Care.
You'll build a business....a real one that lasts."
That is what I do, while trying to weed out all the fly by night people.
Liz
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wealthpro
Member
| Joined: | Sat Jun 23rd, 2007 |
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| Posts: | 5 |
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Posted: Thu Aug 23rd, 2007 08:24 pm |
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Exactly! Liz! F.O.R.M them all!
1. Family
2. Occupation
3. Recreation
4. Marrage
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jonroussel1
Member
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Posted: Fri Aug 24th, 2007 03:05 am |
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Michael,
Thank you for starting this thread. I always practice the philosophy of telling the truth. I learned a few years ago to focus on just helping people reach their goals and to detach myself from the outcome of any one person, approach, prospect or presentation.
Still, I get spammed everyday by ridiculous ads for companies and "deals" that are just hype. What troubles me, though, is so many people continue to fall for the hype, then lose money, get hurt and quit.
If people would take the time to educate themselves, ask the right questions and be thorough and deliberate in their due dliligence, we would go a long way toward addressing this problem.
This forum is well moderated and we all follow the rules and tell the truth. Hopefully, the habit of the truth will spread.
Jon
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FreedomFire
Administrator
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Posted: Wed Sep 5th, 2007 07:14 pm |
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To Hype Or Not To Hype....That Is The Question
OK, before anybody get's their shorts in a bunch let me make it clear I'm not advocating hype. Quite the contrary... I hate it.
You know the type. "Make a million in your underwear"... "$100,000 with no selling and no sponsoring"... "We build it for you"... "Our secret system guarantees you're success"....yada yada.
But why do we see so much of it? I don't think you can just shrug it off to "they don't know any better," or "their values are lower." It's too prevalent. In fact, some so called "gurus" teach it! You know, the "headlines that sell" type of info products, ezine articles, conference calls, seminars and such.
Why?
Well, I set out awhile back to do a simple little experiment testing "hype" vs "no hype". I found a few message boards that are really nothing more than a free for all, anything goes advertising stage (not hard to find, unfortunately). I posted a few ads with catchy (if I do say so myself) hype headlines and content (otherwise known as emotional drivel).
I also continued my normal "tell it like it is," "this is the real truth" marketing habits in my usual locals.
What happened?
To my dismay, the hype ads received lots of "hits" and a decent amount of sign-ups. The honest approach received the usual steady but not "massive" performance.
The results? (Pay attention, kiddies...here's the moral of the story)
The folks who became customers and sub-agents from the honest upfront approach were much fewer in number, BUT more solid! The customers were loyal users and offered referals. The sub-agents actually grasped the concept that you have to sell product to earn income (hey Junior, it's called Network Marketing, not Network Recruiting, for a reason. Duh!) Plus those they recruited were brought in under the "honesty" label, too, and were taught to sell also.
Hmmmm....doing things the right way? May be slower (by appearance) but definitely the kind of structure to build.
The others -- those emotional "I'll jump" looking for a good time crowd?
How did they fare?
Briefly... they didn't do diddly.
Customers dropped after a short time or never fully activated and paid. The sub-agents sat on their hands waiting for something to happen. They all had the attention span of my teenage son on a Friday night... in a theater full of equally hormonally challenged teenage girls.
No focus... no effort... all looks with no substance.
Now, see the difference?
You may get numbers and "massive growth" from hype, but it's all smoke and mirrors. Doesn't mean squat.
While the less flashy professional and honest approach gets results. Real results. It may not make the headlines. But it will sneak up on ya. Before you know it, you've got a heck of business the others won't have.
It pays to be a tortoise. Plod along to the finish line.
Let the hare run around like a fool. You can send him/her a post card from your yacht!
Hope ya learned something....
Be honest... be helpful... be yourself... and have fun.
Take your pants off in public. Wear your heart on your sleeve.
Or maybe you're more sedate, more low keyed. It doesn't matter.
What matters is that people leave you thinking, "I just met a real person, a genuine human being, a positive honest spirit not trying to trick me to do anything."
All the Hype Masters are missing the boat when they try to take you where they want you to go. Whatever they build won't last.
Get real. Be honest. Tell your story and listen. Care.
You'll build a business....a real one that lasts.
God Bless,
Michael
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lazarus
Member
| Joined: | Thu Oct 5th, 2006 |
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Posted: Thu Sep 6th, 2007 03:16 am |
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I agree with the conclusion that prospects "responding to hype" are not quality downline.
Great that you tested it yourself, by writing some test hype-ads. I just suspected it, because some of my downline, that I attracted through "honest ads" actually started sending me these crazy offers, that they joined in the meantime.
They didn't stick for 2 days, to go through the honest, extensive members area that we have in place, with proven tools and education that are duplicatable. They just moved on, totally not seeing the gold in front of them, and went to the next hype, promising to do all their work for them.
And not only that, but to come back to me, their enroller, who's been in an honest system for over a year, and making a solid income with it..And to try to recruit me in the hype deal (and sometimes 3 or 4 of those, within a short time) is just LAUGHABLE 
I just move on, not even trying to "open their eyes", because I generate enough new prospects who are coachable from the get go, to waste time re-programming someone.
I guess it's the enticement of instant gratification that the hype offers..And the ease of achievemnt that is promised..And for some reaso people for for hype after hype, never learning their lesson. Some spend months and years chasing hype after hype, and they end up where they strated (or worse). And if they just took the time with something real, they'd be far ahead by now.
As Todd said himself..Recruiting is more of a sorting process. Can't really change someone's personality.
Lazarus
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MauiLifeStyle
Member
| Joined: | Mon Aug 13th, 2007 |
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| Posts: | 10 |
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Posted: Thu Sep 6th, 2007 08:55 am |
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I agree Hype attracts a lot of people who are looking to get rich overnight. Once they realize there is some work and time involved they start pointing fingers and blaming others for their failures or leave and join the next get rich quick "opportinity". Many people are easily convinced by these hyped up ads and jump into a situation or purchase a product without due diligence and have buyer's remorse as an outcome. This is unfortunate for everyone.
I know for myself the more hype in an ad the faster I hit delete. I choose to approach people as I would like to be approached. Honestly. As Michael said the honest ads produce at a slower rate, but I prefer quality over quantity. I want the people I partner with to be happy with me, our product and our business opportunity after making an informed decision.
Partners in success
Patricia
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jillianp
Member
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Posted: Mon Sep 24th, 2007 11:33 pm |
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This is a great post! I wholeheartedly agree that the best way to advertise and represent your business is to be yourself... honest and real. An excellent point is raised here that you will build a much stronger foundation when you go the genuine route because you will attract and speak to people who are similar to you and who resonate with you and what you and your business has to offer.
In our society today, I believe there is so much hype... smoke-n-mirrors and we desperately need to get back to what's real.
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work2bfree
Member
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Posted: Fri Oct 12th, 2007 10:41 am |
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Marketing for a multi-level marketing program may have a perception problem in part because of the people doing the marketing; the new business owner. In its infancy network marketing was getting bad rap due in part to the pyramid management chart resembling the illegal pyramid schemes, in which the sole purpose was to recruit distributors without any real tangible product being sold.
Although multi-level marketing is based on a typical sales commission structure, when it first hit the internet many companies focused on the prospect of making loads of money without actually doing any work. Those thinking about entering an online business have to realize that it is a business. Yes, these business owners make money from the sales of those under them in the flow chart. However, the best people to recruit into a plan are existing customers who see the value of the product and want to start a business of their own.
The hard sell usually does not go over very well in today’s network marketing environment as many are put off by someone who seems desperate about signing new recruits into their new company. The best thing a person can do is simply sell the product and let the opportunity for others to join the multilevel marketing plan on their own, in their own time.
Not everyone is able to own and operate their own business and if a person is led to believe they will have little work to do except take checks to the bank, it will not be long before they lose interest and your downline falls apart. Being honest during recruitment efforts may make it tough to fill all the spaces in a downline, but the people recruited for those spots will have a real interest in the product and the company and will likely be around a while.
____________________
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Fire Your Boss. Work From Home!
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Ronda
Member
| Joined: | Tue Nov 20th, 2007 |
| Location: | Texas USA |
| Posts: | 64 |
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Posted: Wed Jan 2nd, 2008 04:24 pm |
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| Thanks for that golden nugget, Michael. Most people are not willing to invest all that it takes to build a successful business. They are looking for "something for nothing." Only those who understand that it takes "education, work, time and perserverance", as you say, will succeed.
____________________
Wishing you life's best.
Ronda Tuckness
http://www.Miabella-At-Home.com
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lwillard
Member
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Posted: Thu Jan 3rd, 2008 02:52 pm |
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Yes, there is a lot of hype out there today. Ann Seig actually wrote that 90% of the information that is online today is "hype." That is a very large figure. It's junk, spam or whatever you want to call it. It's basically people looking to make a quick buck with no added value.
It's people like this that give MLM a bad name. When "no selling" is stated, it's just wrong. We are all selling something every day. Just this morning, I had to sell my kids on the idea of going back to school after Christmas break. LOL
BELIEVE Success
Lisa Willard
http://www.OnlineCandleTeam.com
____________________
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Lisa Willard
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TimStephens
Member
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Posted: Thu Jan 3rd, 2008 03:15 pm |
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Hello All!
I am back after the holidays!
This is a typical problem for most network marketers. Most people have "welfare" mentality. This is free enterprise. They do not know how to function.
I am grateful that for my entire Adult life I have worked and do work on straight commission.
If I don't work, I don't eat...and I haven't missed many meals. Most people go to work, work 4 hours out of an 8 hour day and expect free health care. AMAZING!
Resolve that you will not be one of these people.
Live the Dream!
Tim
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marketingmama
Member
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Posted: Fri Jan 25th, 2008 12:02 am |
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The ones that claim "we will do all of the work for you" are, to me, especially frustrating. It gives people the impression that you can just join a program, sick back, and let someone else build you business for you.
Where anyone got this idea is beyond me, I just don't get how this kind of advertising helps anyone, the advertiser included.
Sheree
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TonyRush3
Member
| Joined: | Fri Sep 23rd, 2005 |
| Location: | Alabama USA |
| Posts: | 289 |
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Posted: Tue Jan 29th, 2008 11:44 pm |
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I posted an article about this today on my blog. I'll paste the article below as well.
Tony Rush
===
I was reading a conversation in an online discussion forum today. It was about "hype" in marketing. And the more I thought about the word "hype", the more I recognized it for what it is: it's really just a word that's designed to get a knee-jerk (and negative) reaction.
The biggest challenge seems to be that no one can agree on a definition.
For instance, let's say that someone says you can earn $10,000 in a single month within your first 90 days in a home business. I think most of the people in the conversation I was in would probably say that's an example of "hype".
And yet, I earned much more than that in my first 90 days in our business. So, obviously, it can be done.
So, I think the issue with the word "hype" is that people use it when they see something that is either A.) outside their own experience, B.) outside their willingness to accept it for themselves or C.) outside their belief that it's possible for them.
This is probably best illustrated with a simple example.
Let's use a wild analogy and imagine there's a guy stranded on a deserted island with nothing but a typewriter and thousands of sheets of paper. And with nothing else to do, our guy teaches himself to type with his two forefingers. In other words, he's using the "hunt-and-peck" method.
And so, day after day, our guy types stories and his journal entries with just two fingers. And, as is the norm, he averages around 7 words a minute over time.
Then let's imagine that he gets rescued and comes to civilization. One of the first things he sees is an advertisement for a typing class that says:
"Learn To Type Up To 70 Words Per Minute. Only 30 Minutes
A Day."
Our guy reads the sign and says, "Hogwash! I've been typing for years and I've never been able to type more than 7 or 8 words a minute. These people are just trying to get my money. This is all HYPE."
But he's wrong.
It's not hype.
Millions of people type 70 words a minute or more.
And the ONLY thing that will keep this person from becoming one of those people is that he's already made up his mind about what is possible for him.
Typing 70 words a minute is outside his experience.
Typing 70 words a minute is outside his beliefs.
And so, he will forever type only SEVEN words a minute because he is unwilling to accept this new possibility for his own life.
So, how does this relate to "hype in network marketing"?
Simple: most people in network marketing aren't making a lot of money. In fact, many are making next to nothing. Many of these people have been in or around the industry for 5, 10 even 20 years and still have never made any significant income.
To compound the problem, they tend to gravitate toward each other. And so, to add to their own personal experience, now they are part of a larger group of people who ALSO have never had any significant results in the business.
So -- like our friend on the deserted island -- they just "know" that earning a multiple six-figure income is something that takes a long time to achieve.
And they just "know" that it cannot be done within one's first year.
And they just "know" that it takes a lot of work.
And they just "know" that it requires a massive downline.
And they just "know" that only a handful of people will do it.
Heck, everything they know is wrong.
But they go on "knowing" it. Day after day. Week after week. Month after month. And year after year.
And anytime someone shows them a way to create a larger result in a shorter amount of time.......they are just as closed-minded as the prospects they complain about. And some of them will even go to the Internet and complain about all the "hype" in the industry.
They'll write long essays about how bad it is for people to talk about large results....how immoral it is for someone to suggest that one can earn a huge income in as little as 6-12 months.
And it will never occur to them that they're very much like the man on the deserted island who is determined to stay "stuck" while simultaneously claiming that they want to be able to get better results.
So, where does this leave us?
Does hype exist? Sure it does. I'm sure there are people out there who are claiming that they'll "guarantee" that you'll make a certain amount of money. But do you really see that happening very often? I'm sure they're out there but it's not something I see every day.
But more often than not, when someone criticizes something as being "hype", what they're probably saying is "I'm not ready to play at the level of the game yet. I'm not ready to be on that rung of the ladder."
And that's okay, too.
It's all about choice.
The most important thing is that we don't remain "stuck" where we are because we think that our perspective is the only right one. Especially when there is evidence that some of the people we accuse of "hype" are actually getting the results we claim to want.
So, if you're a network marketer who's been around the industry for 3, 5, 10 or 20 years....now is a good time to ask yourself: "When am I really going to start getting the results that I say are available in this industry? And at what point am I willing to accept something new in my life that I might have rejected in the past?"
Food for thought.
Tony Rush
____________________
Tony Rush has been fulltime in network marketing since 1996. He currently serves in the Executive Marketing Council for a large direct sales company and is the co-author of "It's Time...For Network Marketing".
http://www.tonyrush.com
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Freddie
Member
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Posted: Fri Feb 29th, 2008 05:46 am |
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I agree. The hype in this business gives us marketers a bad reputation some times. Even my own marketing system is somewhat hyped. However, if you put an ad out that said
"work your ass off and most of your downline will quit after 1-3 months"
you would probably see little results. Sometimes it takes a little hype to get people interested.
____________________
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Stop paying for leads and traffic! You can create free leads and traffic by following my system. Click here for more info.
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vacationofwealth
Member
| Joined: | Thu Feb 28th, 2008 |
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Posted: Sun Mar 2nd, 2008 04:35 am |
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Exactly the hype is why this industry is so frowned upon. The bottom line is this. ANYONE can make money with ANY oppty out there. You just better have these three things going for you.
First you need a standalone product. You need to market a product that has sold and will sell if the business opportunity wasnt attached to it. If you dont see value in the product and are just recruiting people then you will have no success. Second you need a system that will do one of three things for you. Either it will leverage and automate your marketing, prosepcting, or closing. Sure we would all love to have a system that did all three but lets be serious. If we can just leverage one aspect of the business we will be in good shape. And lastly you need a comp plan that is worth your time. If you can make more at a job by trading dollars for time than you can with your home business then you need to get out and find something more lucrative.
Again anyone can money with anything. You just better be able to stand behind your product, be committed, consistent, and willing to adapt to the problems you face. Success to all in 2008!
____________________
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zoe
Member
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Posted: Tue Apr 15th, 2008 10:42 pm |
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I am sure you have heard these by now:
"Get in now or you are going to miss out!"
"We have by far the best program in the industry . . . you need to
leave your company and join us. everyone is coming over!"
"Our compensation plan blows all the others away!"
"We will put people under you if you get in to our group!"
These are statements made by over - zealot distributors that are in a
scarcity mindset. Many companies and distributors build this way. This
is the approach that gives our profession a bad name. Here's typically
what happens . . . with very little actual interest in the product or
service people get nervous and sign up because they are afraid they are
going to miss out if they don't sign up right away. They get on an
autoship and when their upline doesn't fulfill on their promises by putting
people underneath them OR when they realize that its not a lottery and
they actually have to do some work, they drop the autoship and then
everyone's income goes down. At this point people begin to lose their
belief and they either quit our profession altogether and badmouth network
marketing OR they look for the next manic opportunity.
Most of the time, implied in this is that somehow the company or the
compensation plan is responsible for someones success in the business.
In reality, there are many great companies and in most companies with a
viable product and plan, anyone that puts in the work can make money
and create a residual income. Its has very little to do with the
company. Yet some present it as if its the company and the comp plan that
will determine someone's success.
By the way, there are professionals in all companies. Usually they are
the ones that have been around for awhile and have built solid
self-sustaining organizations. They are focused on great long term
relationships vs hype and get rich quick approaches.
There are many great opportunities in the marketplace!
I believe that you get back what you send out. If you send out
positives on a daily basis, you'll get back positives many times over. You
reap what you sow. If you send out to give, the universe gives back!
Marketing is sending out to get.
Appreciation is sending out to give. |
____________________
David Batchelor
'''''''''''''''''''''''''''''''''''''''''
Consultant to the Network Marketing Ind.
Why not simplify things with automation?
>>http://www.AutomateYourBusiness.com
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TonyRush3
Member
| Joined: | Fri Sep 23rd, 2005 |
| Location: | Alabama USA |
| Posts: | 289 |
| Mana: | |
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Posted: Wed Apr 16th, 2008 02:13 am |
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You MUST tell people the truth that it takes education, work, time, and perserverance to succeed. Those who do.....WILL build the true successful organizations." I agree that is a more accurate representation of some of the ingredients of success; certainly more accurate than the "hype" that's out there.
With that said, though, I don't really agree with the exact statement above. I wish it were true but it's not. There's more to success than education, work, time and perserverance. They're great attributes, no doubt.
But it's a little like someone who's "running east looking for a sunset". If someone has great education, a great work ethic, a large investment of time and a persistent attitude.......well, that still doesn't necessarily mean they're going to be successful.
It simply means that they're doing a few of the internal things right. But if they're not addressing the "outer game" as well....then they could still wind up failing.
But that's a post for another topic. 
Great thread, Michael. Thanks for starting it.
Tony Rush
Tony & Jessica at Piazza Navona in Rome, Italy
More pics at http://www.LivingTheLifeInRome.com
Last edited on Wed Apr 16th, 2008 02:14 am by TonyRush3
____________________
Tony Rush has been fulltime in network marketing since 1996. He currently serves in the Executive Marketing Council for a large direct sales company and is the co-author of "It's Time...For Network Marketing".
http://www.tonyrush.com
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Netwhizzer
Member
| Joined: | Mon Apr 14th, 2008 |
| Location: | Singapore |
| Posts: | 45 |
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Posted: Sun May 4th, 2008 08:12 am |
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I guess Michael summed it all up.
MLM is truly a people's business. You will get whatever you want, if only you can help enough other people get what they want.
And once you step into this industry, you have to forget all the hype and crap stuff.
This is serious business, so you have to treat it seriously.
If you treat it like a crap, it will pay you like a crap.
But if you treat it like a million-dollar business, then it will pay you like a millionaire.
To the top,
Wyatt
____________________
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http://www.ezyonlinesuccess.com
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rbwhiting
Member
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Posted: Sun May 18th, 2008 12:53 am |
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I just can't wrap my head around this old saying "you need a lot of money to make money." I actually believed this hype
4 years ago, that's why I never thought that I had what it takes to start an online business, let alone make money from it. I was down, struggling to make ends meet until I met a friend through an online chatline who then encouaged me and trained me to become successful online with no money out of pocket. Don't get sucked in by ALL the hype you'll find online and never give up. I still have to wonder, where did this old saying come from? Hmm.
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