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verniel_cutar
Member
| Joined: | Tue Nov 13th, 2007 |
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| Posts: | 33 |
| Mana: |    |
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Posted: Fri Jun 6th, 2008 10:19 am |
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One important lesson I learned as a networking leader is this: Never Assume Too Early. It's very common for us to make early assumptions like these:
" This prospect looks like a shy guy. He won't make it"
" Oops, this forum looks savvy. No one will join me here.."
" People think MLM is a scam. There's no way I can make it"
" People don't click Google ads anymore..."
" MLM is too much work.I'm goin back to a normal job now..."
See? Assumptions are excuses in disguise.
One day, I had a prospect who doesnt speak English so well. At first I was hesitant to accept him into my team, but then he was determined, sold out, willing to pay and give it a try. So I let him enroll, but during the next few months, I didnt pay much attention to him (i know..I know..my wicked self!! lol).
Three months later, I was surprised to see him rise as a leader, duplicating my efforts, and bringing team members that also brought others to our network. If I have assumed early that he's not fit for MLM and worldwide advertising, I wouldn't have seen him become one of my team's strongest assets.
(I have many similar stories to the one mentioned above)
So the next time you make an assumption about something, someone, or network marketing in general..make sure you're not wasting a huge opportunity that will bring more revenue and success to your business in the long run.
____________________
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Ronda
Member
| Joined: | Tue Nov 20th, 2007 |
| Location: | Texas USA |
| Posts: | 64 |
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Posted: Fri Jun 6th, 2008 04:00 pm |
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| Thanks for the great post, Verniel. We all need to be reminded not to make assumptions. It is so easy to fall into that trap. As you illustrated, it can be a HUGE mistake! Some great leaders have had some shaky starts. Thanks for taking me by the shoulders and shaking me out of my complacency!
____________________
Wishing you life's best.
Ronda Tuckness
http://www.Miabella-At-Home.com
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JaniceR
Member
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Posted: Sun Jun 8th, 2008 11:00 pm |
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I agree. You need to find your niche market. You can't depend on your friends and family to all feel they way you do about MLM's. Most people are afriad of MLM's and if they have lived through the whole Amway thing they are doubly afraid. Getting exposure is the hard part. I am just now trying to blog but find there is so much information out there it is hard to just get the basic's down and learn what works.
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luckygirl
Member
| Joined: | Tue Mar 18th, 2008 |
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| Posts: | 5 |
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Posted: Tue Jun 17th, 2008 12:36 pm |
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I totally agree with you. And it doesn't apply to online business only. It's same in all aspects of life. I did many mistakes in my past too. Sometimes you meet someone and get an impression and think it's true and then, after a while you discover a different side of them.
But I like it more when they surprise me positively, lecturing me that I should have more faith in people. It's much worse when you think somobody is so nice and honest and then you discover an absolutely oposite character.
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PMHayes
Member
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Posted: Sat Jun 21st, 2008 07:45 am |
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I ran across an article just a few days ago that has greatly affected my thinking on how to approach prospects for my MLM business. I was so impressed by it that i posted it on my blog a day or so later. i will not repeat it word for word, here, but I believe the basic premise which underllies the article is worth some discussion. I also believe it represents somewhat of a paradigm shift in how we can be most successful marketing our opportunities. I'll share the "Readers' Digest" version here and open it up for discussion. I'd like to see what you MLM pro's think about this. If you would like to read the entire article, by Alan Kuykendall of Big Cash Creator, LLC, feel free to visit my blog (the link is below in my sig file) and post a coment there. I welcome everyone's input. So, here goes. Oh, and to you spam police in here, I am not in anyway associated with the above company, I am just giving them props as a way of thanking them for allowing me to use the article.
For years MLM, Network Marketing, Direct Sales, etc. has offered the dangled carrot to potential prospects that says, "join my business opportunity and you can become wealthy, unbelievably wealthy, virtually overnight." Or another way to put it is, "you can become rich, like me!" This in fact, could not be further from the truth, no business will make you rich, overnight, but none the less it was the norm in MLM prospecting to use this approach. This spawned the whole "fake it till you make it" marketing idea, because as we all know, newbies in any MLM were not rich, but they were taught to pretend they were in order to make the business more appealing to prospects. This has done untold damage to our image as Home Business professionals, MLM professionals, etc. We truly need to clean up that image, which by the way, is not the point of this article. The point of this article is to suggest a change in tactics, how we approach potential business partners.
The economy is changing, gas is at an all time high, and the price of food, clothing, the necessities of life have all risen proportionately. People are declining to take vacations, especially ones that require travel. People are genuinely afraid of what the next turn of the tide will reveal. This economical climate has and will continue to have an effect on our industry. However, I believe, if we are willing to adapt our marketing approach, it presents us with an unprecedented opportunity to grow our businesses as never before. You see, our fortunes, our success are in the hands of what is comonly described as "The Masses." Successful organizations figured out a long time ago, that to succeed, to build those huge downlines, multiple legs, and so forth, a business needs to get the message out to "The Masses." It's a fact that those large companies with the huge downlines consist mostly of simple and common people with a dream. Those are the ones who will explode your business, and produce great wealth for themselves and for you. But dangling that potential wealth is NOT the way to prospect. Let me explain.
How do we reach the average joe? Is it with promises of becoming a multi-millionaire? I think not, and the article i read just a few days ago agrees with that premise. People today are wising up to the whole "get rich like me" promise. They say, and I have heard this myself, "if that is true, and if anyone can become wealthy that easily, why are there not more of them, and why is the economy in such a mess?" Now we know this thinking is flawed, on many levels, and that in fact, true wealth can and will continue to be realized by "average" people with a dream and the desire to achieve it, who start and build a successful Home Business. But, perception is reality, and most people today percieve this to be nothing more than a pipe dream and a "dangled carrot" to get them to jump in so the MLM can bleed them dry and send them away broke! This is a fact. How often do we see the word "scam" used, even in here and in other forums?
The whole get rich quick marketing approach is losing it's appeal to the average person. In the article, the author suggested a change in our tactic from promising untold wealth, to promising that we can show mister average joe, or josey, no offense intended ladies, a way to add a few hundred to a thousand bucks a month to their budget to supplement their household income and help them afford to spend more time with their families, take a summer vacation, spend a few days at the lake, at the beach, camping in the mountains, or whatever. That my friends is True Gold! People will listen to that, and they will believe it, and more importantly, they will take action. I have seen it personally. Buy taking this approach with the average person we meet, whether it's a friend at work, or a purchased lead, we will be much more successful at bringing people into our opportunities, and we will be able to grow our businesses much more easily. Plus, and we know this is true, if these people will "stick" with us, they WILL become wealthy. MLM works, it always has and always will. We just have to find a way to introduce it to todays frightened, worried, living paycheck to paycheck average joe.
Here is a potential scenario. People standing around the water cooler or copy machine at work, chit chatting. Mr. average joe talks about the great trip he and the family just had to Disney World. The others ask him, "Joe, you work here just like we do, how in the world can you afford it?" He has just been handed the Golden Ticket! They are all ears, they want to know how he did it, and he is prepared to tell them. Do you see what I mean? Absolute Pure Gold! When someone I go to church with, or work with, or play softball with, bowl with, whatever, tells me they are going to have to cancel that vacation they had planned, or that aniversary dinner with their wife or husband, it's my time to shine! They are giving me an open invitation to show them how they CAN afford to do those things. Sure, there are still people with money and means who will join your business, but those people are few and far between, and if you are counting on finding enough of them to explode your business, you are missing the boat! Oh, you may find one here and there, and when you do, by all means, dangle that carrot. But, in the mean time, if we use this new and dramatically different approach, I believe we will have great success. So, let me know what you think, guys. I'm open for your input.
Last edited on Sun Jun 22nd, 2008 09:07 am by PMHayes
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TokSee
Member
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Posted: Tue Jun 24th, 2008 05:31 pm |
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Some great info and very nice posts here on this thread... thanks everybody for your input.
What I was taught be my mentor... was to hit my target market. Which is, people who have already exhibited the desire to do what it is that I am doing... naming network marketing.
So I only target other netwrok marketers... people who have belonged to other companies in the past.
I obtain geaneology report lists from companies who have gone under ( You can get these leads for a few pennies a lead)... and then I do what a lot of people out there are afraid of doing ... I actually CALL PEOPLE on the PHONE
Now... this may seem like a pain... or an ancient strategy... But it is still the number one way to recruit people to your MLM company.... I use a proven 30 second sales pitch that gets me about a 30% success rate of interested prospects.... and then I send tham on to my website, email, and recruiting conference calls.
It is a proven strategy that obtains results... without spending a lot of money on leads or a lot of time trying to find leads... The time is spent...making calls and filling the pipeline with constatn leads.
____________________
Peace, Love, and Success to you Always,
Jay
Remember that it is YOU who is ultimately responsible for everything that comes into to YOUR life.
Come take a Look at a Winning Opportunity
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DJ-Sound
Member
| Joined: | Tue Jun 24th, 2008 |
| Location: | Georgia USA |
| Posts: | 2 |
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Posted: Wed Jun 25th, 2008 04:34 am |
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Depending on the program I am promoting I generally do not sell in person rather run solo email ads and direct mail campaigns. Although I do only sell products I believe in, I prefer to spare my friends and family a marketing pitch
-Ryan
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ibuzzmentor
Member
| Joined: | Thu Jun 12th, 2008 |
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| Posts: | 19 |
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Posted: Wed Jun 25th, 2008 10:41 pm |
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In my five years of making money from home I KNOW who I am looking for. I am looking to target say other realtors , or mortgage brokers, or car salesman. Those that have the entreprenurial spirit and know what creating cash flow is all about. I prefer to deal with big thinkers. I dont waste my time advertising on free sites or in blind newspapers and magazines.
To get my leads I either do JV's with other businesses and places where I can find my target market. Or I do voice blasting. Voice blasting is now so dirt cheap and I can get a list of realtors anywhere. Then I have leads calling me, no more prospecting or dialing for dollars. But again know who you want to attract.
Chris
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Learn from my 5 years experience, ONLY way to make
HUGE MONEY is to create your own leads.
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esericsu
Member
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Posted: Fri Jul 18th, 2008 07:34 am |
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Actually, I still think current internet marketers or former network marketers are the most cost-effective and time-effective leads you can get because they've already learned something about marketing and how MLM works so we don't have to educate them from the very beginning to waste our budget and time.
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kburch0614
Member
| Joined: | Mon Jul 21st, 2008 |
| Location: | Maryland USA |
| Posts: | 2 |
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Posted: Mon Jul 21st, 2008 08:54 pm |
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SINCE I'VE JOINED MY MLM BUSINESS (3 DAYS AGO) I'VE BEEN TOLD BY MY UP-LINE TO RECRUIT..RECRUIT .. RECRUIT!! BUT BECAUSE OF MY DISABILITY, I WORK FORM HOME I HAVE LIMITED CONTACT WITH THE OUTSIDE WORLD EXCEPT FOR THE INTERNET. WHICH BRINGS ME TO MY QUESTION. MY "WARM MARKET" OF FRIENDS AND FAMILY WILL HAVE TO PICK ME UP TO ATTEND THE WEEKLY HOTEL MEETINGS. WICH IS NOT VERY PROFESSIONAL TO HAVE TO ASK FOR A RIDE.
SHOULD I FORGO THE "WARM MARKET" ROUTE AND JUST BUY THE LEADS ON-LINE? WHAT IS THE BEST METHOD FOR ON-LINE RECRUITING? AND WHAT IS THE GOING RATE FOR GOOD LEADS?
INQUIRING MINDS WANT TO KNOW! 
____________________
Kim Burch
5Linx - Indepentdent Marketing Rep
KimBurch@5LINX.net
http://www.5linx.net/eStore
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LanaRobinson
Member
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Posted: Mon Jul 21st, 2008 10:51 pm |
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The last thing you want to be doing is running around chasing your
friends and family all over the place and buying everyone dinner
just to listen to your opportunity. When you're growing a home
business, it's important to recognize why it's so critical to lead
with the product...not the opportunity. Leads are the lifeline of
your business. Especially in network marketing.
Here's why:
In the world of network marketing many people get turned off or
cringe every time they hear that phrase. It's because we've been so
filled up with lies, half truths and misleading statements for
years. The only thing we ever hear about in this industry is how
easy it is to get rich and make tons of money. The sad thing is
only 2% of all network marketers ever make a nickle. That's a
pretty sad statistic.
Network marketing is just a distribution channel. You become the
distributor. People, like you and I, become basically the marketing
arm of the company. We're now responsible to move product. We're no
different than a WalMart or Target, only we don't have to have a
gigantic overhead and massive amount of inventory or personnel
working for us. If we're just the marketing arm for the company
essentially shouldn't we worry about consumption of the product
first? Shouldn't we have as many people as possible consuming our
product every month, week or day? The more consumption that takes
place that fatter our wallet gets, at least we're doing it
ethically and morally and didn't promise someone else the world at
the same time. If you're truly passionate about your product and
believe in what you have, then this is the only way to truly build
a long term residual income home based business.
I LOVE this industry! It truly is the greatest industry on the face
of the planet where the average, every day person can make an
abundance of wealth while helping others at the same time.
I encourage you, against the grain, to STOP leading with the
opportunity.
Even if you do get others into your business that are there because
of greed, there's ALWAYS going to be a better, high paying
opportunity out there. Be passionate about your products and
services. It shines through during your presentation. It also leads
to a much higher retention rate and higher monthly product orders.
And you'll find just as many people that fall in love with the
product because they experienced results and they choose to market
it. They become your BEST marketers and they're doing it for all
the right reasons.
Do you think a boatshop owner owns a boatshop because he loves
boats? Absolutely.
Was Bill Gates persistent because he loves computers?
You get the idea...
Now, let's talk about Leads and it will make sense why I chatted
about the relevance of leading with the products you're marketing.
The best lead you can possibly buy has NOTHING to do with
opportunity seekers. It's all about PRODUCT BUYERS.
Here's what I mean. If you're marketing Internet protection,
wouldn't it make sense to speak with people that have recently
purchased a home computer, but have no protection on it?
If you're marketing network marketing training with a compensation
plan attached to it, doesn't it make sense to speak with home
business owners that are struggling with their home based business?
If you're marketing a product that reduces the signs of aging
doesn't it just make sense to market your product to the segment of
the population that's consistently purchasing skin care or wrinkle
reducing products?
Not just "Yes", but a resounding, screaming..."Heck Yeah!"
They're dirt cheap, too!
Here's a few places to take a peek at for viable leads to promote
your products and services:
1. http://www.tlclists.com
2. http://www.wholesalelists.com
3. http://www.martinworldwide.net
4. http://www.usadata.com
5. http://www.centurylist.com
These are a few places to get started with. Remember, lead brokers
are in the business of making money too! Ask questions like:
How was this list compiled?
How old is the data?
Is it a monthly 'hotline' file or is this a one shot deal?
How large is the file?
What is your policy for disconnected or wrong telephone numbers?
Don't call your leads without a script. It may sound silly, but you MUST have a script.
Do you think that McDonald's just turns on the cameras and shouts "Start Talking"? Nope. There's a script. Even those Burger King commercials when they said they stopped selling a certain burger. Scripted! You must have a script. This script should qualify the prospect. Instead of asking if they are interested in a home business, tell them that you are calling because you see they're interested in health and wellness (or travel, or skin care, or saving money on their telephone bill, or whatever benefit your product has to the consumer). If they say "no", then don't go any further. They aren't a prospect. However, if you buy your leads right then they are already pre-qualified and they've already purchased something similar to what you are selling.
You make a bigger commission on product sales, right? Why not make the commission upfront and then follow-up with them at re-order time to sign-up.
Make sense?
Best of luck to ya!
____________________
P.S. Download your FREE Report "5 Insider Secrets to Online Success" here: http://www.lanarobinson.com.
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richdad1
Member
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Posted: Wed Sep 10th, 2008 01:54 pm |
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Currently I am targeting the greatest niche market in the history of direct sales and network marketing...TEACHERS!! I don't have to tell you why because you know all of the reasons.
Nuff said!!
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Dave701
Member
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Posted: Thu Sep 11th, 2008 03:43 am |
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This is quite a thread. High quality insights.
Here are my two cents. If you aren't sure who your market is, you're dead in the water. We all know that. But MLM presents a unique problem. You are simultaneously selling a business opportunity and a product.
Are these two completely different markets, or is there an overlap? And in terms of overlap, I'm talking about recruits.
Do your best potential recruits come from those who are looking for an MLM opportunity? Or from those who are confirmed members of your product's market?
____________________
http://www.mlmhomebusinessopportunity.org
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PMHayes
Member
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Posted: Wed Sep 24th, 2008 10:53 am |
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rebbie wrote: Hi,
I agree with you. But when you deceide to promote to your target market, you have to define it at first. If you are in MLM, guess what, your target market are other network marketers, because they are already sold to this industry. Do your self a favor and google Tracy Biller.
I agree with and disagree with that statement at the same time. Sure, current MLM'ers are already believers, but that doesn't always make them a good candidate.
1. They may LOVE the program they are in and are not interested in looking elsewhere.
2. They may be burned out on MLM for whatever reason and they are so turned off that they won't come within a hundred miles of another MLM.
However, there are also those who are in one MLM and do not have a problem with a second income stream as long as it doesn't compete with their current business and products. They are open minded, keep their options open and can be great prospects! Of course they will probably try to sell you on their biz as well. That has happened to me a number of times. Or, they may believe in MLM but not their current business for whatever reason. Also good prospects. Or, they may have burned out a good while ago, but still in their hearts believe in the MLM business model. Those people just might warm up to another business if presented professionally and with a very soft sell.
A few words of caution when approaching experienced network marketers. current or otherwise. Proceed slowly, sell softly, be prepared to back off and let things sink in, listen more than you speak, present the facts and let them come around on their own. By no means bash their previous or current company, in fact don't bash any company. Let them do that, you just smile and nod. Then tell them why you think your company presents a better opportunity, or how your company addresses or handles the things they didn't like about theirs. Give only the positives about yours, don't harp on the negatives about theirs.
I hope this helps,
Mitch
____________________
Nothing of lasting value in life happens by accident. Chart Your Own Course!
Home Business Success! with btstartfree
The Online Home Business Answer
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Hotworkinmom
Member
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Posted: Wed Sep 24th, 2008 04:30 pm |
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Hello, I agree with staying clear from friends and family...not only letting themselves down with it, but letting you down. I find talking to people I hardly know better than praying for the ones that I know to do something with it. I'm new with trying everything online, hope for some success...maybe?!
Heather Bromley
____________________
Heather Bromley
http://www.youravon.com/hbromley
Have a blessed day!
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futurestar
Member
| Joined: | Fri Sep 26th, 2008 |
| Location: | |
| Posts: | 3 |
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Posted: Fri Sep 26th, 2008 07:20 am |
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I used to propect friends and family, but after being in the biz for over 15 years, I learned to focus on people who are already open to network marketing and online bsuiness. Some people are comfortable with warm market prospecting. Personally I like to keep my business and personal relationships seperate. 
Mark W.
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Dave701
Member
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Posted: Fri Sep 26th, 2008 05:02 pm |
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Yeah, I can't see how people go hard after the warm market. It seems to me you end up being the brother-in-law that everybody avoids.
Funny thing though. As we've grown more successful, people in our warm market have simply taken notice. They've asked us about it and some have ended up joining. No sales pitch on our part whatsoever.
Dave
____________________
http://www.mlmhomebusinessopportunity.org
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FreedomFire
Administrator
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Posted: Fri Nov 21st, 2008 02:07 pm |
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Besides the information shared in this thread .... you'll find useful tips, ideas, etc. in these threads:
http://homebasedbusinessforums.com/forum3/1658.html
http://homebasedbusinessforums.com/forum5/348.html
http://homebasedbusinessforums.com/forum3/154.html
And in this discussion board (Web Marketing)
http://homebasedbusinessforums.com/forum5/
God Bless,
Michael
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