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verniel_cutar
Member
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Posted: Sun Nov 25th, 2007 02:25 pm |
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Retail Is The Missing Factor In Most Networker's Lives
The great networkers RETAIL first and RECRUIT last.
The average networkers just recruit and recruit. they have "mastered" the compensation plan that hasn't worked for them yet.
What is marketing?
Marketing is creating a mass awareness about a certain PRODUCT or SERVICE that BENEFITS a specific group of people.
Marketing is about promoting products that fulfill people's basic needs.
So if you're promoting your pay plan and the company profile, that is simply NOT MARKETING. Joining an MLM simply does not fulfill any person's basic need. in fact, it's painful for prospects to sign up because they will need to lose money for something they are unsure about...
the masters retail first, then recruit last.
They retail everything that other networkers NEED and WANT -- such as training courses, websites, autoresponders, leads, affiliate products...everything.
they gather customers
their MLM is hidden inside of what they sell or retail
Then 20% to 40% of their active customers return to join their MLM.
have you tried that so far?
____________________
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Gery_D
Member
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Posted: Mon Nov 26th, 2007 03:29 am |
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Excellent thoughts Verniel. My company's comp plan is built to reward sales volume. It rewards business bulders as well but the pay is much more attractive when their is volume of product moving via your customers and affiliate partners.
It helps to have proven management, attractive or quality products or services that are in tune with consumers needs. Combine that with a great compensation plan and you don't have to be a great salesman just an effective promoter. When others see the results their rep is attaining combined with the ease in which he or she develops business many will ask "How can I get to do what you're doing?"
____________________
Gery DiMarco
The View From This Side at
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lwillard
Member
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Posted: Mon Nov 26th, 2007 02:16 pm |
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Verniel,
Great insight. Bringing value to others is so important in network marketing. When you begin to build trust with somone by offering them valuable information, that is one of the keys to network marketing.
It's all about the other person not YOU. Helping someone find their niche, offering valuable information, and helping someone discover what they really enjoy is priceless!
BELIEVE Success!
Lisa Willard
http://www.OnlineCandleTeam.com
Last edited on Mon Nov 26th, 2007 02:17 pm by lwillard
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BELIEVE Success!
Lisa Willard
http://www.network-marketing-success-tools.com
http://www.onlinecandleteam.com
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verniel_cutar
Member
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Posted: Tue Nov 27th, 2007 03:56 pm |
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You are absolutely right, Lisa. Lots of people go for the "big pitch" when what they should be doing is genuinely finding and providing needs of the prospects. Trust and goodwill is not something you can develop in just five minutes of conversation. So it is important to be truly there for your prospects whenever they need help...regardless of whether they buy or not..as long as they have a need that you can provide, they remain in your market.
Gery, i agree with you, too. Excellent comment. :-)
____________________
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blindacoustic
Member
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Posted: Tue Nov 27th, 2007 11:42 pm |
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verniel_cutar wrote:
Marketing is creating a mass awareness about a certain PRODUCT or SERVICE that BENEFITS a specific group of people.
Marketing is about promoting products that fulfill people's basic needs.
So if you're promoting your pay plan and the company profile, that is simply NOT MARKETING. Joining an MLM simply does not fulfill any person's basic need. in fact, it's painful for prospects to sign up because they will need to lose money for something they are unsure about...
the masters retail first, then recruit last.
Wow... that is really right on. It's so common for people to market a product as if they have actually used it or perfected it, then they recruit to get other people to sell it FOR them.
That's why MLM has begun to get a bad name...
____________________
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verniel_cutar
Member
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Posted: Wed Nov 28th, 2007 03:51 pm |
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thanks Andy, and I agree with you 100%. Lots of people sell books and courses that claim they will help you get rich in your MLM, and after you purchase their stuff, they suck you into their affiliate program and you end up reselling those same materials.
Some of those "MLM courses" being sold on the net are really educational..but they just don't help you move closer to your goal of succeeding in YOUR MLM venture..
what you really need is to build genuine relationships and become a true leader. Those factors are the main things that determine MLM success. :-)
____________________
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blindacoustic
Member
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Posted: Wed Nov 28th, 2007 04:08 pm |
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verniel_cutar wrote: what you really need is to build genuine relationships and become a true leader. Those factors are the main things that determine MLM success. :-)
Agreed 100%. People have seen or heard of a LOT of MLM stuff today. John Maxwell stated that people will follow your vision if you show them the way.
He goes on to talk about the leadership structure. He talks about leading from the same level. Traditionally, leadership was, "I'm way up here, and you're way down there. I'm going to try to teach you how to get way up here with me." That's not going to work.
Today, we have to say, "Hey, I'm down here with you, but I'm heading up there. Come with me."
-Andy
____________________
-Andy
Free ebook! "10 Steps to Killer Web Copy" at http://www.forgetmarketing.info/freebook.html
Start Your Own Business? I'll Mentor You! http://www.homebusinessresources.info/coursesignup.php
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verniel_cutar
Member
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Posted: Thu Nov 29th, 2007 03:29 pm |
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Yep yep yep. Network marketing is all about leadership. nobody wants to join someone who is a BLIND leading other blind people. Your company and products might be good and even perfect, but if the "YOU" factor is missing, then there's no way you can succeed.
Point is, to be succesful in MLM, you must transform into a person that others would wiling to trust and follow. You have to rally your team behind you and bring them with you to greater heights.
____________________
Learn How To Flood Your MLM Business With More Sales And Sign-Ups Than You Can Handle:
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verniel_cutar
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Posted: Sat Dec 1st, 2007 02:00 pm |
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The problem is that, if you're not a leader yet, it's hard to produce your own sales content and proof of earnings. This can be solved by simply being honest about yourself and show transparency in marketing. There's no problem in admitting that you're new to this industry, as long as people see that you know what you're doing and you are very promising, they will be willing to do what you're doing.
Any insights about this topc, feel free to leave comments..:-)
____________________
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Rgrone
Member
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Posted: Sat Dec 1st, 2007 08:34 pm |
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| It also should be noted that the transmission of products through your network is what distinguishes legitimate MLM from illegal pyramid schemes or chain-letter type scams. A retail sales base along with distributors with a retail sales base helps buttress the credibiliyt of the business mode.
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daryl
Banned
| Joined: | Mon Dec 3rd, 2007 |
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Posted: Mon Dec 3rd, 2007 03:00 pm |
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This topic reminded me of when i first started in mlm
My upline had given me a wonderful presentation of the company's compensation plan. He threw in the works. Drove to my place in a big fancy car, Power suits, Flashy accessories, brand new laptops, etc. All he mention was how to earn money , how much i could earn, how i could be rich etc. Very little was mentioned of the company's product.
As could be expected , the whole organisation crumbled and he has went on to swisscash.
That taught me that the most important thing in mlm is for me to really experience the products first hand and only promote it if its of value and can help change ppl's lives.
____________________
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Daryl Yew
http://profitresidual.com/profit.html
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otto101
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Posted: Fri Dec 7th, 2007 07:44 am |
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That's that right Gery sales volume and sponsoring it about the company's product/service and then the company's compensation plan.
They all gotta be excellent!Even if you don't recruit others you can still make an living online with your sales.If you're not then you losing.
____________________
Otto Zepeda
Discover How To Make Instant Profits, Even If You Suck At
Recruiting Or Sponsoring
http://yourtheboss.ws
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Tim_Welch
Member
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Posted: Fri Dec 7th, 2007 01:24 pm |
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I loved what you had to say, and I agree with you 100% on that. There is one more element to this you might consider.
Retailing a funded proposal system first before you even market your business. Consider your MLM as a back end sale.
When you do this, you can attract leaders from other companies through selling a valuable e-book or other educational tool. Once people have bought from something from you they will usually buy from you again and again.
When people have a good reason to want to buy from you (because you offered them a lot of value), your sales and recruiting can be effortless. People will be contacting you to join your business.
The other benefit to this is you've build up a rolodex of leaders you can contact about any other opportunity in the future. Even if your company goes out of business or you decide to switch companies, you can take your leads who know you, like you, and trust you into another company.
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OrganicPlanet
Member
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Posted: Thu Dec 13th, 2007 12:31 am |
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Verniel, I've read many postings on this forum, but this has been by far one of the most insightful. Really, the highest form of praise for any products being marketed by any MLM company is that the majority of people buying those products are true retail customers PAYING RETAIL PRICES. When this is the case it is a "real life" marketing scenerio that promotes long term stable sales and profits for companies and distributors. The majority of income being earned by distributors is then based on the retail profits from those retail customers, not on people simply "joining" the company in order to get a decent price for the products and having the majority of pay checks based on "sales volume." And while recruiting based on opportunity will no doubt always be a part of network marketing, I find that gaining distributors from retail customers who love the product is absolute gold. The secret is to develop really good relationships with your retail customers, as you point out, and indeed, there is a vested interest in doing this because retail profits from your customer purchases is where the majority of your paycheck is being earned.
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verniel_cutar
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Posted: Thu Dec 13th, 2007 06:37 pm |
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wow, it's been two weeks since I last posted in this forum. I'm glad to see you guys speak your mind about the industry of multi-level marketing. And boy, you have some useful insights. thanks for posting!
Anyway, in my opinion, MLM is a business model that lots of people have abused. There's a lot of hype. People are trying to recruit fast so they can make money out of new members. Sadly, the newbies are suffering...and they are made to do pretty much 80% of the workload in the entire organization.
I believe the solution for the newbie is to take charge of his/her own business..and stop putting the responsibility of success to any upline or guru out there.
Any insights on this? :-)
____________________
Learn How To Flood Your MLM Business With More Sales And Sign-Ups Than You Can Handle:
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verniel_cutar
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Posted: Thu Dec 13th, 2007 06:45 pm |
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Tim Welch..hey dude...im a big fan of funded proposals. The "hide your MLM inside a retail info product" sort of thing.
The sad thing is, people have begun to abuse it too. Lots of people sell ebooks or courses that have little or no REAL educational value. It's just a big pitch about the MLM opportunity. It's good for the upline, because the upfront retail sales are paying for his advertising costs, but a geat percentage of the retail customers feel they have been fooled because the "guru" pretended to be an expert, but in fact, he is not.
Anyway, funded proposals can work pretty well, too--- If done right and with clean intentions.
____________________
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How I Sponsored 1,014 Distributors In 4 Months:
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OrganicPlanet
Member
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Posted: Thu Dec 13th, 2007 07:25 pm |
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"I believe the solution for the newbie is to take charge of his/her own business..and stop putting the responsibility of success to any upline or guru out there."
Hi Verniel, I think I'd actually rephrase your statement to something like "I believe the solution is for the upline to take charge of the newbie's business until they can take charge of it themselves." This sort of cuts to the heart of what leadership is all about, and highlights one of the major strengths of the MLM marketing model...we have a vested interest in the success of those in our organization. While we can't MAKE them successful, our leadership can help create an example of success they can follow and an environment of success that's really difficult to find anywhere else.
I direct those new to the business to immediate, very simple and achievable goals. Actually, I direct ALL their efforts with others toward just ONE goal - try our product. I don't let anyone make a decision about joining our business until they've tried our product. I've found this makes all the difference in the world because their enthusiasm is then directed toward sharing our product with others based on the results they themselves had, as opposed to the "hey! make lots of money" hype, which wears off pretty quick and has actually become one of the big turnoffs people associate with MLM.
Create the loyal customer first, even if they were looking at the business first, then support their efforts in building a business by helping them create their own loyal customers.
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FreedomFire
Administrator
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Posted: Sat Jan 5th, 2008 10:00 pm |
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It amazes and frustrates me that too many people in network marketing or MLM don't understand that you DO have to sell something. Afterall .... network marketing is in reality just an alternative business model for moving a product or service. Thus the word "marketing" in the name. It doesn't say network "recruiting" for a reason.
And I don't mean self purchase either ..... I mean actual CUSTOMERS.
In the end it's NOT about how many people you can recruit. It's ALL about how much product or service you (and your organization) SELL. That's how the company AND you really make the money. Especially for the long term. From a practical standpoint .... it's the only reason a MLM or Network Marketing company is really in business. Whether they sell their own product or service ..... or front for others ..... if there's no customers there's no dinero.
Those who don't understand that sales are required .... or refuse to .... quite honestly are doomed. No one will make the coveted "Freedom" residual income by solely focusing their efforts on recruiting alone .... and teaching others to follow suit. Besides being illegal anyway .... that attitude is a recipe for frustration and financial disaster. For company and distributor alike.
Having a healthy and consistent focus of your efforts on selling your products or services .... actually getting customers .... means your check will not only grow but will also be there for a long time. That's true freedom residual income.
Just imagine the rewards you'd receive if you taught your organization to do the same. Plus what do you think their checks would be like .... not to mention their happy little faces looking on you in total admiration for your insightful leadership.
Take it 1 step further than just the obvious commissions on sales you'll earn. How about the the affect on your company standing? Most companies (at least those worth anything) reward distributors who create large sales volumes (both personal and group) with nice perks ..... like upgraded positions, bonuses, higher commissions, expensive gifts, and more.
Say you focus on recruiting .... build an organization of 10,000 people .... each with maybe 1 or 2 customers. Sure you might reap some immediate satisfaction from recruiting bonuses if your company has those (personally I hate 'em .... sends the wrong message). In the end you won't have diddley. No long term income stream without constant break your back effort ..... recruiting more people in large quantities. Plus you'll soon see lots of attrition in your organization. Let's face it .... not everyone is cut out for recruiting. So if that's the only way to see any income in your business plan .... folks will be waving "bye bye" sooner rather than later.
But if you have a healthy appreciation and fair level of effort toward acquiring customers ..... building an organization of say 1,000 .... each with 100 - 1,000 customers .... you've got it made in the shade. Everyone is making money .... the long term kind. Plus they're more likely to duplicate and recruit others to do the same thing you taught them. Happy people will bring in and nurture more happy people.
Now if you DO "get it" .... good for you. Hats off and a standing ovation from me.
If you "do NOT get it" .... my sympathies. You won't be around for long.
,,,,,,,,,,,,,,,,,,
The entire article is posted on my blog....so if you want to share it please use this link:
http://best-mlm-resources.blogspot.com/2007/12/network-marketing-is-about-selling.html
Now what do YOU think??
God Bless,
Michael
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CraigM
Member
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Posted: Fri Jan 18th, 2008 03:03 pm |
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In reading this thread I kept saying to myself that this is so obvious why don't people in NWM/MLM get it, as Michael says?
Unless your opp is more centered on building the business and using the unique products as the vehicle one would still be greatly benefited by retailing.
My company is a trifecta of companies and includes a nutritional company with about 77 unique quality products. What makes it really unique in the industry is the method and system built in for marketing all three companies. It is great for the new person who is just starting out in the industry and doesn't know how to do the marketing, prospecting, and presentation of the opportunity.
It does always amaze me how many people in the industry just "don't get it."
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mattonline
Member
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Posted: Sat Jan 19th, 2008 02:04 pm |
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| I know at least for me, I could care little to less about the product and service. For me it is really about FREEDOM! I am looking to be free from my job, be able to travel, spend more time with my family, etc. Network Marketing is about selling dream and if this is successfully done and the person that is brought in has the proper training then they could take there skills to any company and be successful.
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http://yoursolution.unifiedwealthsolutions.com/
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