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HOME BASED BUSINESS FORUMS - home based business > Discussion Forums > General Home Based Business Discussions > Network Marketing Is About SELLING Something ..... For True Success You Need To Understand This


Network Marketing Is About SELLING Something ..... For True Success You Need To Understand This
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Its later than you think
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 Posted: Sun Jan 20th, 2008 02:44 am

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To be successful in any network marketing business you first must have a fired up team!  You must know your WHY?  Why are you doing this business?  In network marketing you must build a team of people who also want financial freedom.  What is the point in bringing onboard a new business partner if they don't want to build a business?  Why bring a new business partner into your organization because of the product.  Instead, let them be a customer.  The only way to build a successful network marketing business is to find people who are "looking for change".  All network marketing business have a flagship product.  We all need to "transfer our buying habits".  We use a little, sell a little, but we must sell the business.  If you are focusing on selling products you might as well get a second job.  Network marketing is about building relationship with people who "want change". 

mattonline
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 Posted: Sun Jan 20th, 2008 02:50 pm

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Now that's network marketing! I know there is an analagy that is often used about Ray Kroc and McDonalds. He didn't sell hamburgers he sold franchises and made 3% off of each franchise sold which gave him $500 million fortune instead of 5 bucks for a burger. That's the way we need to be. When it comes to choosing between pushing products and recruiting we should decide whether we want to be selling hamburgers or owning francises.



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FreedomFire
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 Posted: Sun Jan 20th, 2008 04:47 pm

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It's Later Than You Think & Mattonline,

Please reread what has been shared here .... and then reread what you wrote.

You're missing the message. 

You HAVE to sell product .... period.  Not at the expense of building a team but in ADDITION to it.  Doing anything otherwise is not true Network Marketing. 

Network marketing is nothing more than an alternative distribution system for goods and services.  "Word of mouth" outside of the traditional brick and mortar.   Self-consumption is OK but NOT what your sales should be limited to.   You legally can't limit yourself that way anyway.  If you have NO customers outside of your "Team" (sic self-consumption) that is blatantly illegal.  You are required by law to have real customers.  Also .... if your income is solely based on recruiting (sic bonuses) THAT is illegal also. 

Additionally .... most viable comp plans pay well for getting customers .... moving/selling product.  That's the way it should be.   Legally companies are required to place more emphasis in this arena too.

So .... bottom line is you have to have real customers.    

Now who's to say that loyal customers don't become interested in becoming a "partner".  Many will .... and you've already branded the business (and you) in there heads which makes them an even stronger partner from the start.  They see value in the product/service which they are more likely to share with others.  Which increases your income even more.

On your franchise analogy .... Ray Kroc and McDonalds would make nothing if they didn't sell Happy Meals and french fries.  Having a franchice doesn't ensure income.  Having/promoting a franchise that sells lots of products is what makes you money.

God Bless,
Michael



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Its later than you think
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 Posted: Sun Jan 20th, 2008 05:47 pm

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Yes, you're absolutely right that we must have customers.  I'm speaking in general terms here.  There are way too many people in network marketing that are product focused.  Product focused is not going to make you wealthy.  Network marketing should be the business plan first (building a business), product second.  Meaning, if your prospect is not interested in building a business, get them on product.   If you've read Cashflow Quandrant by Robert Kiyosaki then you understand what I'm trying to emphasize here.   I appreciate your feedback and I believe we are on the same page.

Take care.


mattonline
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 Posted: Mon Jan 21st, 2008 03:58 pm

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Know what... I just reread what I said about Franchises and Ray Kroc, yeah I did say don't worry about the product at all basically. What was meant is that the product is important but only secondly.



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verniel_cutar
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 Posted: Tue Jan 22nd, 2008 06:47 am

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hi I started this post. The it got deleted a few months ago. Anyway, it's nice to see this re-appear after quite a while. Thanks to FreedomFire for keeping this post alive. God bless you.

Keep your thoughts coming, people. :-)



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 Posted: Tue Jan 22nd, 2008 06:53 am

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to mattonline: you are right to some degree. The prblem though, in the network marketing industry, is that a lot of people OWN FRANCHISES with no burgers in it. Get what I mean?

I am not against recruiting. But if you have 1,000 downlines (or to continue the analogy, 1,000 Mcdonalds branches) who are not actively promoting the products? That's suicide. That's pyramid marketing. :-)

If you have 15 people frontline..who are each generating $500 to $5,000 monthly in retail sales, would you agree that your income would soar?

Let's all think about it.



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mattonline
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 Posted: Tue Jan 22nd, 2008 03:49 pm

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verniel_cutar that makes good sense. I appreciate the explanation. Thank you



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 Posted: Tue Feb 12th, 2008 09:36 am

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I've worked in retail for 6 years, so selling is first and the recruiting is second to me. Otherwise, it's like walking around handing out job applications, and then mentioning that we sell TVs in the Electronics department... Not only that, but you should be selling yourself before the product! Anyone can sell the same product, but only you can sell yourself.          You > Product > Business            



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 Posted: Fri Feb 15th, 2008 05:44 am

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Hi Everyone,

Great thread and some very insightful comments. I would just like to add to the post by Andrew and the comment about selling yourself.

It is very true and often overlooked. Too many marketers promote the products and the opportunity at the expense of promoting themselves.

We know that top income earners build their real targeted list of network marketing leads by marketing training information to other network marketers. So, as this list continues to grow you must build relationships with your subscribers. Some of those network marketers on your list will want to join you in your business.

Offering a  solution for building a successful mlm business, is a great way to generate your own mlm leads. When you become a person of value by offering useful content and solutions, you will attract people to you.

It is the essence of attraction marketing and it starts with branding yourself. It's great if a prospect joins your opportunity, but for long term success and retention of your downline, you want your prospect to join your business because of you and what you bring to the table.

Obviously, the product(s) have to be marketable and in demand and the company has to be solid with a genuine opportunity and multiple ways to earn income. But, when you brand yourself as that person of value that puts helping people ahead of recruiting and selling you earn the trust and build that relationship, then you will have a team that WILL grow.

Here's to your success,

Marc

Last edited on Fri Feb 15th, 2008 05:48 am by booksmart



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 Posted: Fri Feb 15th, 2008 08:55 am

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Thanks for the mention booksmart! I agree 100%... I recently read
You, Inc. : The Art of Selling Yourself by Harry Beckwith. That book is loaded with great insights on building your name brand! I picked it up at the library. ^_^



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 Posted: Sun Feb 24th, 2008 10:59 am

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Hi to all,

I am reading this topic with particular attention, and I agree with you, building your business with customers should be the ideal situation. Having a good customers base, is indeed a very healthy situation for your business.

Anyway, in MLM, the biggest rewards come from the downline. And I don't know about you, but when looking for prospects, I am very much confronted to people who don't know how to sell, and who don't want to sell. Myself included. I never liked to sell, nor I am good at it.

I would even not know how to sell my products online as I am promoting 100% through internet. Building websites and writing sales letters to promote food supplement for examples ? Hmmm, not a very good idea.

So I came to the conclusion that the market in MLM is the physical products and the business, all together. Thus, your clients are your business partners. Or vice versa.

I like to see my MLM business this simple way: you use the products for yourself or for your family and you find people who do the same. Everyone is using the autoship and they find people who do the same.

Of course, you'll find people who are just consumers and find nobody. And others who are seriously building a downline.

But everything is based on the auto-consumption of products. I like this concept. A small detail so: you should like your products !

I believe if you find a company that has good products (that you like), and an excellent compensation plan, then you should be able to to promote both, the products and the plan. Thus you'll find yourself with a customer base and a dowline of partners.

Mat

 

 



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 Posted: Mon Mar 24th, 2008 12:16 am

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Great comments.  I agree with you Lisa on both your points, Network Marketing is a relationship business.  Establishing relationships with your prospects not only will increase your sign up percentage, but will also help to retain the ones who do sign up with you.  What's that old saying, people don't join companies they join people.

Also you are right, it is not about you it is about them.  Show your prospcects that you care about their needs and desires, and wheather it's a product or service you'll have a loyal long time customer or partner in your business.

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 Posted: Mon Mar 24th, 2008 03:23 am

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I've finally learned this myself, without a good quality product that stands out and attracts customers, it is  impossible to keep up the momentum constantly. You can be the best recruiter of network marketers in the world, but many of those you recruit will drop out.  Ideally, you need to have alot more customers than marketers to assure you make a good residual income.   I prefer cooperative marketing to assure the customer base stays high.  However, there are a few great MLM companies with excellent products that stand out because in addition to product, they have free training programs in internet marketing and tools readily available.  Some donate part of their earnings to charities.  There needs to be something, in my mind, to make it stand out in addition to the good product and having alot of customers that are just customers. 

The team work environment is one I personally cannot do without. Selling ourselves is a big part of working online.  I am just getting familiar with this forum, and really appreciate all the helpful people here.



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 Posted: Sun Apr 6th, 2008 08:39 pm

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I'm so glad that someone posted this topic.

When I returned to NWM in 2006 my sponsor focused on the get 4 that get 4 idea and the first thing I wondered was "who is buying the products?".

I think many of us get so scared on the idea of selling something. We call what we do everything BUT sales, so that we don't scare our prospects out of signing up.

But of course what happens, is that we sign up people into our business that never really planned to sell anything.  They model after us, and then we have an entire organization of non selling  folks and very little revenue coming in.

I guess the question I have for the experts here is......  How can we promote a healthy sales organization, without making our prospects believe that they are going to be "sharing" or something similar to that?



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 Posted: Sun Apr 6th, 2008 10:26 pm

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Hi Keya and Colleagues

The truth is most distributors are customers. They sign up to get the discount. They buy a little. So 20 customers/ distributors buy 100 dollars each month.  $2000 total for your group volume. Then comes that one. The one that really want to sell a little and recruit.  The next 20 are customers/ distributors they buy their 100 each and so on and so on. It is simple, but it is not easy. But that is how it works or at least that is how it has worked for me.

 

Melva

 

 



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 Posted: Tue Apr 22nd, 2008 04:12 am

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I agree 100% that you are not network marketing unless you sell product.  I also believe that a lot of it  too is education marketingSure recruiting is a small part of the equation.   However, people are starving for information on the Internet, what they want is free information online. 

The prospect is no exception, so we can help them by showing them how to do various aspects of starting a home business. They  want  someone to lay it all out for them  step by step. 

Like sales and marketing for example, is a huge one.  If we can help them overcome this challenge, then we will surely be positioning ourselves to help them with other challenges they face as well. 

That way you become a leader to them then they will look to for advise & direction on other things, like what business they should join.  So I believe your opportunity should only be offered only once a relationship has been built..

Even then, it would only be after you have provided them helpful and useful information that will make them want to partner with you in your business.  They will want to work with you,  because you showed them how to succeed. However this doesn't happen overnight.  This may take time & patience.




To your outstanding success,
Jonathon

Last edited on Wed Apr 23rd, 2008 06:27 pm by jdpugsle



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 Posted: Tue Apr 22nd, 2008 04:26 pm

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Fact: 95% of the people you recruit will not do anything. Only the rest of the 5% will actually get down to work the business.

It may only be 5%, but these people are the ones who are going to make you a success.

This is a painful fact. Can you imagine if you have 1000 in your downline, and only 50 of them are actively recruiting for you.

So I would say that network marketing is not only a relationship business; it is also a numbers game.

Play it right, and you will be successful.

To the top,

Wyatt



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 Posted: Wed Apr 23rd, 2008 02:42 pm

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Great post. A reason why 98% of people fail in this industry is because they simply are just trying to sell their opportunity upfront as well as the compensation plan their company offers.

They also do not take the time to build relationships with their customers and build that level of trust and also provide value to them beforehand to educate their customers so they are not risking their money by investing into something they are not sure about.

Information & knowledge is KEY to success, the more you posess, the more valuable you are and the more people want YOU!



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 Posted: Wed Apr 23rd, 2008 04:32 pm

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Especially for the newbies, they want to see results fast, so they simply sell their biz opportunities upfront.

They totally neglected the importance of relationship marketing.

All that's needed is just a little more patience to build up relationships.

Patience is a virtue here.

To the top,

Wyatt



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