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FreedomFire
Administrator
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Posted: Wed May 7th, 2008 08:37 pm |
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Here's a "question" posed about genealogy lists that many of you may also have the same concerns over.
"I bought Tracy Billers lists (paid good $ for them). I am finding that the few number that are correct on the list have already been recruited. Today I called 400 numbers, if you can believe that. Of them, about 250 were connects. Of those 250, id say about 50 of them were wrong numbers. Anyway, the remaining 200(give or take) said they had just spoke to someone and just joined a new MLM. That is pretty crappy thinking someone is calling all the same people I am, and recruiting them before me. Now I do have a LOT more leads to call, so I may be 100% wrong here. I am just venting and looking for some reassurance that I am wrong :-/ or maybe I am not, and lead lists suck, I dont know yet. Once I reach the 2000 people contacted mark I will be able to draw a lot more conclusions. Anyhow, any advice? Is there a way to get these folks to jump into mine instead of anothers?"
Here's my reply .... pay attention as it might save you some frustration AND money.
..........
You're experiencing the real facts behind using genealogy lists as a lead source. Most numbers aren't current .... none of the names on the list opted in to anything requesting contact, and the lists aren't exclusive in that they are solid to multiple people.
The genealogy list vendors buy or otherwise "acquire" a list of members from companies that have gone out of business or otherwise have issues. Most of these folks usually have made a decision about what they'll do next before you even have a chance to contact them. They've decided on a new bizop. Or...they've decide to Hell with it and aren't interested in another opportunity at all. They're also old leads....in other words by the time you get them much has already happened as I just described. There are exceptions....and some folks who taut genealogy leads sift through the massive numbers needed to find those gems (or they sell them themselves). That's how they're successful....perserverance, numbers, big investment, thick skin. It can be done but the odds are against you.
Genealogy lists used to be the "big thing" awhile ago. Currently their short comings have become clearer and their popularity and usefulness has waned accordingly.
If you're going to use leads sources (as opposed to generating your own)...it's better to utilize a source which is exclusive (you're the only 1 who gets them), fresh (24-48 hours old at most), qualified (definite interest not just a name), and opted in (actually asked for bizop info and expecting it).
As for getting them to join "yours" over another.....you'll need to stand out to them in the areas they are looking for. What that is you won't know....only they will. Your "sales pitch" will need to target the benefits of "yours" over their "past" and over your competition. But there's a fine line to walk there with regards to arrogance, fact, hype, and making promises. You can share the benefits of "yours" but to really sell them they need to see the benefit of "you".
Remember...these aren't newbies and they do have something to compare "you" and "yours" to...their old bizop. and all the experiences surrounding it. That's what you are competing with.
Bottom line, I'd stay away from them .... and instead get leads that are exclusive to you (bought or self generated). You'll save yourself a lot of time and headaches that way...plus your dialing finger won't get as tired.
That said....I would like emphasize the difficulty of using genealogy lists to promote your primary business. You truly have to approach the list with a betting perspective (ie 1% will sign up) no matter what size list you have. If you have a 1000 person list, expect to convert maybe 1-5 of those into a sale. Keep that attitude, and you won't be bothered by the 'Nos' or the wrong numbers - you will already be expecting them!
On the other hand, if you like the idea of genealogy lists, you might want to shift your approach a bit. Instead of trying to sell your biz opportunity, try selling or promoting something that will help them in their current program (if they're still in one). By doing this, you present yourself as someone who is willing to create a mutually beneficial relationship first and not just another caller trying to take their money.
Something to think about.
God Bless,
Michael
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PMHayes
Member
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Posted: Thu May 8th, 2008 04:29 am |
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Michael, it's interesting you posted this. Just tonight i called a list of 283 names from a geneology list. I paid $19.95 for 428 names from a list vendor which scrubbed down to 283 against the DNC. I loaded them into my CitaLink rapid caller and got through it in just over 2 hours. About an hour and a half into calling i reached a prospect who was very receptive. In fact she had heard of my particular opportunity and was very interested. I'm pretty confident she will join, which makes my $20 investment and two hours of work well worth it. She has two friends she says she can get to come in with her, as well. Now if this pans out, i'd say that is pretty good ROI, wouldn't you? I do realize this is probably atypical, and the next time may not work out as well. But at least this time, it was a good investment. I will definately try this approach again.
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CraigM
Member
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Posted: Thu May 8th, 2008 04:26 pm |
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PMHayes wrote: I paid $19.95 for 428 names from a list vendor which scrubbed down to 283 against the DNC. I loaded them into my CitaLink rapid caller and got through it in just over 2 hours.
Hi Michael,
Great post here and I appreciate the insight and experience that you always lend to the forum. I agree with your findings and results of ROI.
Phillip, You're having good experiences with your list but look what you have at your benefit. That which I quoted from your post above. The "average" NWM/MLM'r does not have the resources to take advantage of something like CitaLink. I wish I did. You still bring out some good points but I will stay away from geneology lists myself just from what Michael has pointed out. I've heard more failure stories than successes like you have had. Keep up the good work Phillip. You may have something new to teach us.
Heck! I'm always open to learning from someone elses experiences, good and bad.
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PMHayes
Member
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Posted: Thu May 8th, 2008 05:40 pm |
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Hey Craig, thanks for the reply. I understand that CitaLink is expensive, but i am not covering all the cost myself. I'm sharing the time on the caller and the expense with two or three others in my upline. We load in a bunch of hours, and whenever one of us has a big list to work, we jump on and go through it. I can go through 200 names in under two hours. By sharing the expense and the time, it makes it an affordable tool. You could consider approaching that with your upline, or your dowline. My upline is paying it on his card, and we are kicking some his way every month help cover the cost. Of course you have to have a degree of trust with your people, or that won't work.
I also realize my next Geneology list may flop big time! One never knows. Tracy Biller and Dave Hammond seem to be doing well with it. I don't plan to spend more than $50 - $60 for a list. Also, conventional wisdom may not apply here. Most people try for the morst recent and freshest list. But some of the gurus say that you should look for lists that are a little older, due to the fact that when people drop out of a business, it takes them a while to be ready to take on another. These people believe in MLM as an industry, but became disatisfied with their company. Then there are the folks who are doing one business but may consider the options of doing another as well, multiple streams of income, as long as they don't compete for the same product market, or if the second biz offers something thiers doesnt, and they can combine them. One guy who joined me a month ago is in two other companies. He has an EBAY store and sells products from all three companies. He also recruits for all three, accordingly. Now, that would make me a bit schitzophrenic, but he likes it.
Then there are the people in a given company who are not making money due to poor training, no uplie support, high product cost, or whatever. They are still in a biz, but would be open to other options.
All in all, i think the principle is sound, as long as one does not mind being told no, and then someone trying to recruit you! That happens too. I was on the phone last night with a National Marketing Director in Juice Plus / NSA. He said he was not interested, then he tried to recruit me! Well, i was in NSA a few years back, before the Juice Plus product line, and did not do well. Main reason - product cost made recruiting downline very difficult. Ok, i've gone on enough. I had just one or two thoughts to share, LOL!
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moose0216
Member
| Joined: | Tue May 20th, 2008 |
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| Posts: | 1 |
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Posted: Tue May 20th, 2008 04:51 pm |
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Where did you scrub your list against? Was it fro Free?
PMHayes wrote: Michael, it's interesting you posted this. Just tonight i called a list of 283 names from a geneology list. I paid $19.95 for 428 names from a list vendor which scrubbed down to 283 against the DNC. I loaded them into my CitaLink rapid caller and got through it in just over 2 hours. About an hour and a half into calling i reached a prospect who was very receptive. In fact she had heard of my particular opportunity and was very interested. I'm pretty confident she will join, which makes my $20 investment and two hours of work well worth it. She has two friends she says she can get to come in with her, as well. Now if this pans out, i'd say that is pretty good ROI, wouldn't you? I do realize this is probably atypical, and the next time may not work out as well. But at least this time, it was a good investment. I will definately try this approach again.
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FreedomFire
Administrator
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Posted: Tue Jun 24th, 2008 09:10 pm |
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Keep in mind also the perils of the DNC and CANSPAM laws. If you mess up (these folks did NOT ask to be contacted) ... you risk them suing you AND the law fining you. It only takes 1 ... don't be that "1".
God Bless,
Michael
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PMHayes
Member
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Posted: Wed Jun 25th, 2008 01:36 am |
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I do understand the law. Basically you can call or email anyone in the US one time, as long as your email is asking for permission, has your name, number and physical address, and provides an easy opt out option. Same with calling, all you are doing is asking permission to show a business opportunity. If they say no, just don't call them again. If they opt out via email, NEVER send them another email. If this does not sound right to you, I welcome your input
Mitch
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