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FreedomFire
Administrator
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Posted: Sat Aug 26th, 2006 12:52 am |
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Feel free to add any similar real world MLM marketing ideas as replies to this thread......offline focus only:
God Bless,
Michael
note: below taken from http://Best-MLM-Resources.blogspot.com
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Here's another real world example of how some folks market their MLM business AND products/services:
Our area has an event called a "Homearama" annually every fall. For this event select builders in the area construct a number of houses at a pre-determined site (usually a new or nearly new development) for the purpose of "showing" new construction methods, designs, landscaping, interior decorating, trends, floor plans, gadgets, etc. They also showcase the homes for sale and also the area the homes are built in. There are about 5 cities which alternate hosting this event.
The Homearama is a huge event that all the surrounding communities look forward to every year.....and draws 1,000's of visitors daily over about a 2 week time period. This is a great opportunity to "reach" the public with a targeted campaign if you plan well. Just imagine the networking possibilities.
For example I've seen the following:
1. The entrance to the area where the home tours start goes through a long series of "tents" lined with booths populated by various companies and products. You HAVE to walk through this area to get to the homes....and again when you leave. Can you say captive audience?
I've seen a couple groups set up booths in this area offering their products or services (signs, banners, brochures, business cards, videos, etc.). Gifties visitors can take with them go over well (product samples, magenetic stickers for your refrigerator, visors, cups, tote bags, phone pads, pens, etc.). They also have a raffle or contest where some lucky visitor can win free products or services. The typical fill out an entry form with contact info & drop it in a box....with the drawing held the last day (not required to be present).
What's this do?
First it gains visibilty....community branding. A few sales directly and lots of interested folks picking up "information" and/or samples. And of course lots of coversations to follow-up on.
Second, the contest/raffle creates a list of potential contacts for follow-up via the entry forms (name, address, phone number, email).
Note: for this to be successful you'd need to have a dedicated team of local distributors willing to man the booth and talk with folks during the events open hours. Also they should have a clear plan for following up with any contacts made.
2. Some folks have even been able to have their products displayed in the homes themselves through relationships or negotiated agreemets with the builders, decorators, or event planners. For example how about Mia Bella candles attractively shown in the Master bedroom, bathroom, kitchen, or formal dining room? How about Noni on the kitchen counter.... or Melalueca on the bathroom vanity....or WorldVerge on the computer screen....or Packet8 by the phone, or....well you get the idea.
Also, not just the products/services are shown. You also display a business card rack so interested vistors can "find out more".
3. Here's one that's not so obvious....relationshipping with other vendors, real estate agents, mortgage brokers, concessionaires, and builders who participate in the event. Your potential contacts aren't limited just to the "visiting" public. Network with the event organizers & participants too.
There's a lot of possibilities with an event like this. In my area it's called Homearama. In other areas it's Showcase of Homes or something similar.
I suggest you look into it and see if you can take advantage of the possibilities yourself.
____________________
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FreedomFire
Administrator
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Posted: Wed Aug 30th, 2006 01:14 am |
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Here's another "creative" method of offline marketing that will take some effort on your part....but no cash outlay.
Volunteer as a speaker for various business, educational, or other organizations.
Groups like your local Chamber Of Commerce, PTA, Garden Club, Hunt Club, Single Parents, Home Owner's Association, VFW, Church, Little League, Kiwana's, VFW, American Legion, Moose Lodge, etc. hold meetings where they frequently need speakers. Do some research and find out all such groups in your area then contact them to volunteer your services as a speaker.
You'll have to do some work to prepare a talk pertinent in subject matter to their interest ... of course. But the event itself as well as the contacts you'll make create a great networking opportunity for you.
People will be curious about what you do. The host will obviously introduce you before you speak and include a little about "who you are". Just make friends and share as appropriate when appropriate.
This is more about branding yourself in the community and reaching large groups while doing it.
An added benefit of this method is the opportunity to hone your presentation/communication skills and practice simple networking.
God Bless,
Michael
____________________
*..Best MLM Resources..*
Commission River = MORE $$
"How To Have A Custom MLM Website"
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Mark LeBreton
Member
| Joined: | Mon Aug 21st, 2006 |
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| Posts: | 32 |
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Posted: Wed Aug 30th, 2006 11:42 pm |
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Hello,
I use "drop cards" (sometimes called "sizzle cards") to generate leads. Drop cards are advertisements on business card stock. A couple of weekends ago I dropped 750 cards. I had a lot of hits and a few sales. I feel that when you have someone go through a few steps to get to your main product or service site, it is a high quality, responsive lead.
____________________
Mark LeBreton
Heavy Hitter Sponsoring Techniques!
http://marklebreton.payitforward4profits.com
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FreedomFire
Administrator
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Posted: Tue Sep 26th, 2006 02:48 am |
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Here's another inventive idea for you to chew on:
Participating in community charity activities. Just that simple....but with lot's of potential.
For example..... how about your group running in a local 5K for the Muscular Dystrophy Foundation.....all wearing T-shirts with your group/business name on it. Carry a sign across the finish line with "The Yada Yada company running for a cure" (or whatever....be more creative than that obviously....LOL). Talk to media covering the event. Network with fellow participants. Be involved.
How about your group volunteering to help at functions for your local YMCA ....or local library....or rec center....or PTA...or.... you get the idea.
Have something like a sign, banner, T-shirts that say who you are. But don't pass out brochures and company material. Just network and create visibility. Maybe have a few business cards in your pocket and hand them only to those who ask. You could also have brochures etc. in your car maybe.
Just DON'T make it look like a big marketing gimic. The public will see right through it. Instead create an identity & branding within your community. This establishes a sense of acceptance and curiosity you can build upon by following up with contacts made during these events.
We have a couple groups who apply this concept very well in our annual American Cancer Society Relay For Life. You could too.
Remember to adhere to any "rules" of the specific event sponsor and your particular company.
Basically....just be seen & have fun.
God Bless,
Michael
____________________
*..Best MLM Resources..*
Commission River = MORE $$
"How To Have A Custom MLM Website"
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josi
Member
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Posted: Wed Oct 11th, 2006 05:55 am |
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I am thinking of placing something to advertise my business around the mailboxes of the college campus. Is there a realy good way of doing this?
Thanks
Last edited on Wed Oct 11th, 2006 05:55 am by josi
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topcareercoach
Member
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Posted: Wed Oct 11th, 2006 08:32 am |
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Lots have places have noticeboards just crying out for your business card! For example, the swimming club where I take my son every Sunday has one. With all those "yummy mummys" (this is a UK term so I'm guessing you guys from stateside and elsewhere might not get this!) hanging round for junior, someone's gotta see it!
Andy.
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josi
Member
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Posted: Thu Oct 12th, 2006 06:37 am |
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| Sounds like a good idea. Do people actuly look at these things. I know that if they do not then thee realy isn't to much to loose. Just wondeing.
____________________
**ONLY LOSERS PAY FOR LEADS** Discover how average people with no marketing backgrounds are getting prospects to pay them....NEVER PAY FOR TRAFFIC AGAIN!!!
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talltexan
Member
| Joined: | Sun Nov 13th, 2005 |
| Location: | Dallas, Texas USA |
| Posts: | 30 |
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Posted: Sat Nov 25th, 2006 04:01 am |
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Offline marketing can be a lot of fun, and rewarding. Here in the DFW area one really great service I have used is the Work at Home Job Fairs. The next one is suppose to be sometime in January. The folks that put these on have been doing them for about 9 years. Most have over 500 folks in attendance. Check out http://wahjf.com
We also had a booth at the Oak Cliff Health Fair last year. The table was only $25.00, and we probably had 150 to 200 people come by our booth. We also were able to go around and meet some of the other vendors.
Some of these events can be rather expensive, so make the most of them. Plan Plan Plan. Have good marketing materials, and a way to capture your prospect's information when they stop by your booth. Follow up with everyone soon after the event. Also get plenty of rest the night before, you will be on your feet a good 8 to 10 hours!
Best Regards,
Joe
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haimamar
Member
| Joined: | Tue Dec 12th, 2006 |
| Location: | Israel |
| Posts: | 9 |
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Posted: Fri Dec 22nd, 2006 04:03 pm |
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Hi
Do you know the 3M "post it "?
it is the yellow sticky notes, you could use stamp
but hand writing is better.
make sure to have one and stick it where ever you can
(dont spam)
Haim Amar
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haimamar
Member
| Joined: | Tue Dec 12th, 2006 |
| Location: | Israel |
| Posts: | 9 |
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Posted: Mon Dec 25th, 2006 08:13 pm |
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Hi
you can also give to your friends sun screens.
you can buy only 10 or 20 units (about 7-10$ each).
it is also great way to approach peoples from your "chicken list"
ask one if he would like to help you advertise your business and he will probably will want to here about it him self.
Haim Amar
____________________
**An amaizing new concep to build your business Discover how average people with no marketing backgrounds are getting prospects to pay them....NEVER PAY FOR TRAFFIC AGAIN!!!
The Japanese call it "kaizen"
http://www.ubifind.com
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richguy
Member
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Posted: Wed Dec 27th, 2006 06:06 pm |
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Although I now market almost exclusively online, I did, at one time, had one of the fastest growing teams in the country in one of the largest mlms in North America. Built entirely offline.
There is no question that building thru warm market is the best way. The trouble is that many people don’t want to talk to their warm market. What we would do with our team is get people to do up a list of their warm market and we would then contact those people ourselves and build peoples downlines for them.
The goal is to simply find somebody thru this process who will step up and do what you are doing. Then just repeat the process.
If you are always getting a list of 30-50 people from every new recruit, you will never run out of prospects.
____________________
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jonroussel1
Member
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Posted: Sun Dec 31st, 2006 11:47 pm |
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Hi Mark,
I have ujsed sizzle cards for about six months now. It is just one of my reaching out methods.
I average 2-3 leads a day with many people not being all that business miinded or coachable. I have found some good partners and customers.
I post in alot of places: gas pumps, ATMs, newspaper machines, vending machines, landromats, chinese restaurants, supermarkets, fliers on light poles, even ads online.
There is a good site where you can learn more and listen to some good training: http://www.growthpro.com
What have your experiences and results been like?
____________________
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shermanchoo
Member
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Posted: Sat Jan 6th, 2007 05:46 am |
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Here's one.
Create a system, provide name card designs to affiliates
that they can give out. Its necessary to personalise the
system so that they would look like the co owners.
Then just give the name cards away.
____________________
Secret Affiliate Millionaire
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jonroussel1
Member
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Posted: Sun Jan 7th, 2007 03:26 am |
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Try sizzle cards.
You can get some at http?ww...growthpro.com But be careful with mailboxes because of privacy.
I have found the bes places for sizzle cards are ATMs, vending machines, gas pumps, laundromats, chinese takeout restaurents and nespaper machines.
It is a numbers game with sizzle cards. Alot of sorting and sifting to find serious business minded prospects.
Jon
____________________
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Endless Supply Of Prospects For You And Your Downline Stop
Spending Money On Questionable Leads or Traffic
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Vibration
Member
| Joined: | Sun Jan 21st, 2007 |
| Location: | New Zealand |
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Posted: Mon Jan 22nd, 2007 12:26 am |
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After reading this, the thought came to me of advertising by printing out flyers and putting them on cars (under the wind screen wiper) of cars in busy areas...
I quite often have flyers put onto my car and usually look at it..
Has anyone done this and was it worth the effort???
Thanks
Ammee
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mroark
Member
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Posted: Mon Jan 22nd, 2007 01:38 am |
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| I'm new to the forums and really a newbie to network marketing. I was currious if anyone had much luck with new print ads?
____________________
Michael R
http://www.vmdirect.com/mroark
Why type what you can say?
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ebusinesstutor
Member
| Joined: | Thu Jul 27th, 2006 |
| Location: | Nanaimo, Canada |
| Posts: | 15 |
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Posted: Tue Jan 23rd, 2007 06:22 pm |
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I have had great success with trade shows.
I put up an attractive display and a draw box for a gift basket that includes chocolate.
I find a gift basket with chocolate in it is hard to resist.
Then I follow up with all the people who entered the draw after the show.
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jonroussel1
Member
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Posted: Fri Jan 26th, 2007 04:16 am |
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Be careful with placing fliers on cars. when I tried putting sticky notes on cars I got at least ten angry phone calls.
Car window magnets or raer window signs work better, I have a friend in Texas who finds at least one or two prospects every week using this method.
____________________
Want An Endless Supply Of Qualified Leads?
Endless Supply Of Prospects For You And Your Downline Stop
Spending Money On Questionable Leads or Traffic
Our Internet success guide reveals how
http://www.networkmarketing6cs.com
http://jon-roussel.com
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vern
Member
| Joined: | Tue Jul 4th, 2006 |
| Location: | Singapore |
| Posts: | 441 |
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Posted: Mon Mar 5th, 2007 07:22 am |
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I think that giving out freebies in exchange for
private information is still the best way to be able
to generate some viable leads. Apart from that
the best are always being present in seminars or
getting to meet new people along the way with
exchanging name cards .
Just need to spend about 3-5 minutes over each
new person.
Cheers,
Vern
____________________
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vern
Member
| Joined: | Tue Jul 4th, 2006 |
| Location: | Singapore |
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Posted: Tue Mar 27th, 2007 02:44 am |
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Hey Michael,
Perhaps you could drop an advise or two about how
we can do some viable marketing strategies for shy ones
from your very own experience 
That would be cool.
____________________
Vern How Is An Established Affiliate Marketer
Need Help Getting Traffic For Your Business?
"Click Here" To Get The Latest Tips.
=> http://www.VernHow.com
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