Hey 2intrigueu, you may not see this post since it's been about 2 months.
I use Press Releases on a regular basis and I get traffic and calls from them. Here's the thing about Press Releases. More so than promoting your business, they allow YOU to promote YOU.
Press Releases serve many functions:
#1 - They give you traffic if it's well written and keyword rich it'll get ranked on page 1 in Google.
#2 - They give you high quality backlinks to your site which helps Google view your site as being important - this is SEO
#3 - They help brand you and classify yourself as an expert.
The bottom line is, when you market, don't promote your company, promote YOU. It's you people want to work with and join. You want to create a presence on the net so when people think if your company, they think of YOU!
Hope this helps.
____________________ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Robert Morris
Creator of Morris Marketing School
Magnum IQ Internet Success Team Lead http://www.dominatemagnumiq.net
robert@plugin-n-profit.com
517-927-9762