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beasuccess
Member
| Joined: | Fri Nov 17th, 2006 |
| Location: | USA |
| Posts: | 11 |
| Mana: |  |
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Posted: Sat Dec 2nd, 2006 02:22 am |
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Search Engine Optimization (commonly referred to as SEO) is one of the best waysto get traffic to your site. The best thing about SEO is that the traffic you get is free! If you manage to get top ten listings in a major search engine like Google, you can get hundreds or even thousands of visitors to your site.
Depending on your site’s subject matter, you might even be able to start earning a significant income purely from the popularity of your site. For example, if you have a site on jokes you might be able to get a substantial amount of traffic, but you’re unlikely to earn a huge income.
On the other hand, if you have a top ranking site on Google for the keyword phrase “web hosting”, you’ll be able to earn at least $1-2 million (probably more like $3-4 million) per year from that site alone. However, to get into the top 10 in Google for the phrase “web hosting” is extremely difficult, you would need to be a search engine pro to do it - even then, it might take you two years to get there with a team of 5 people working around the clock.
A profitable site will be based on a good keyword phrase, a good topic (or subject material) and be different enough to stand out from the competition. If you can combine these elements successfully you’ll increase you chances of turning a profit from your site.
Keep in mind that there are a number of niche areas where there is not so much competition but still the opportunity to make a decent profit. There are hundreds of such areas where you have the potential to earn $500-2000 per month.We’ll talk about keyword research and finding profitable niche areas in later issues, but for now, let’s look at the basics of how to get a site to the top of the search engines.
I’m going to focus on SEO for Google because it’s the largest (and the best) search engine which will generate the most traffic, especially if you can master all of the right optimization methods. Google has a very complicated system for determining which sites make it to the top of the search engine. There are manyfactors involved and there is no precise formula. A further consideration isthat Google often changes its formula so you can’t rely on it being the same from month to month. However, there are a few key factors which are unlikely to change dramatically:
Keywords phrases should be one of the most important considerations when you are optimizing your site (remember that for each page of the site you should concentrate on one or two keyword phrases).
Keyword phrases (which you want to get to the top of the search engine for)should be well researched. For more information on researching keywords, have a look at http://www.profitpuppy.com/keyword-research.htm where you can find links to useful keyword tools.
Key factors for getting to the top of Google:
The keyword phrase in the title of the page - you should have the phrase in the title of the page.
The keyword phrase in the text of the page – you want the keyword phrase to be up the top of the page, preferably as high up the top of the code on the page as possible. You also want the phrase repeated a few times on the page. Don’t worry about how many times, just at least 3-4 times and more if you think it fits in naturally with the content of the page.
Include the keyword phrase in a large font heading with H1 tags (this may make a small difference).
Links into your site from other sites (covered in more detail below).
Links within your site (covered below).
Links to other sites (covered below).
Links into your site from other sites
This is probably the most important factor for getting good search engine listings. You need to have good links coming into your site from other sites.
You want those links to be from popular sites that also have lots of links coming into them. Google uses a Page Rank system which is a rough measure of how many links are coming into your site. You want links from sites that have good Page Rank. Creating 50 of your own sites and interlinking them won’t increase your page ranking.
How do you get links from other sites?
The main ways are to: Create a great site that people naturally want to link to, Get an affiliate program so people can link to your site and get paid, swap links with other sites, get listed in directories such as dmoz.org and buy links from people who have sites with a high PR (Page Rank). Again, we’ll be talking about this in more depth in another issue of the newsletter.
The most important consideration with incoming links is that you need to have the keyword phrase in the link that directs traffic to you your site. Getting listed in directories such as DMOZ (Open Directory Project) can also help you significantly in getting a good search engine ranking in Google.
Links within your site
It helps once again if you have the keyword phrase in the links to each page of your site. For example, let’s say you have a site on baby products and you have one page where you are trying to optimize for the keyword phrase “cheap baby supplies”. You should make sure that links that come into that page have the phrase “cheap baby supplies” so that your links look like this: Click here for cheap baby supplies
Links to other sites
You can improve your page rank if you link to other sites that have high search engine listings for the phrase that you are trying to optimize for. Note: it can also hinder if you link to pages that are off-topic. For example, you don’t want to link to a chemical arms factory from your baby supplies site.
Some other things you don’t want to do (and some things that make no difference at all) are:
- Repeating the keyword phrase multiple times on the page unless it makes contextual sense.
- Placing hidden links on your site – for example, links that are the same color as the background of the page won’t be recognized by Google.
- Optimizing your site too carefully – if it’s obvious that you have optimized your site for Google (for example, if all your incoming links use the same keyword phrase) you may be penalized. Google looks for sites that are more ‘natural’ in their structure, so if all links look the same this won’t look like an organic site to Google robots and you may be penalized for it.
- Despite popular opinion, Meta tags don’t really help at all. However, the description tag is important because that is the description that will appear in your listing on Google.
Finally, you may have heard of people using automated pages and or ‘cloaked pages’ to get high search engine rankings in Google. Personally, I don’t believein taking this approach as it’s a non-sustainable way of getting high search engine rankings (that’s not say that some people who aren’t very successful at it). I know of atleast 3 highly successful companies who generate automated pages using this software http://www.profitpuppy.com/traffic. This is a sneaky way to make it to the top of of the search engine rankings, but it can work; one guy I know is earning several million dollars per year using this technique. So it can work, but as I mentioned before, I don’t think it’s sustainable and the Google engine doesn’t take kindly to it.
How do I submit my site to the search engines?
My personal philosophy is that if your site is not found naturally by following links then it is unlikely to rank in the search engines - I don’t usually bother submitting to search engines.
So that’s the basics of how to get to the top of the search engines. We’ll have a look at the more advanced stuff later on. It takes a lot of time knowledge and dedication to get there but once you master it, SEO is a fantastic way to gettraffic and make money on the web.
Good luck,
Minh
Last edited on Mon Jan 14th, 2008 08:23 am by beasuccess
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streamliner
Member
| Joined: | Tue Jan 16th, 2007 |
| Location: | New York USA |
| Posts: | 60 |
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Posted: Sat Apr 7th, 2007 04:24 pm |
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Hey QMinh,
Great stuff.
People may also want to visit http://www.alexa.com to research the ranking of sites. They offer a toolbar that you can download so that each time that you visit a site, they will be able to see that site's ranking. The lower the ranking...the better.
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davidlee40
Banned
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Posted: Sat Apr 7th, 2007 04:47 pm |
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follow the search engines and youll always have to tweak your site
keyword density is becoming a thing of the past, being replaced by theme density
plus if you have links linking to you which are the same, this will be penalised,
and also unique content should be unique
if u have an article and submit it to 30 directories then you will be penalised because you have duplicate content on sites
thus modify your article by 30-40% before putting it to an article directory
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streamliner
Member
| Joined: | Tue Jan 16th, 2007 |
| Location: | New York USA |
| Posts: | 60 |
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Posted: Sat Apr 7th, 2007 05:53 pm |
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| No doubt...it takes a lot of time and effort to get to the top of any search engine. But, BEWARE! I've also seen many "Coaches" charge tens of thousands of dollars to their clients...promising to accomplish for them only for those same clients to find out that all they got was maybe a website (Blog), and them just being exposed to the very thing that we are discussing here. So, be careful in who you choose to consult with and do your homework on them. Ask to speak with some of their other clients to get a reference on what they do and how they do it. It many cases, you can achieve what they offer for a fraction of what they charge or free.
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jschuman
Member
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Posted: Mon Apr 9th, 2007 01:00 pm |
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It does take a lot of effort to get to the top of a search engine for a major keyword. It takes as much work to stay there. It all comes down to backlinks and fresh optimized content.
Blogging makes that easier and quicker than building a web page. Google loves Wordpress and you can begin to build pages on your blog for specific long tail keyword phrases that can bring quicker traffic and get you on page one of Google for those phrases.
They are easier to stay on than the more searched keywords. Do a Google search for "best mlm leads" without the quotation marks. I am #2 and have been for almost 3 years without doing one thing other than write an article and blast it out. This is an example of a lesser searched keyword phrase.
If you Google search "network marketing" I am in the top 10 now. It has taken me 9 months to get there and will be a hard word to stay on page one of Google for. It is a more searched phrase and has more competition.
My point is go after lesser searched phrases for more trageted traffic with less competition and work your way up to the more competitive traffic over a longer period of time.
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LifeofEgypt
Member
| Joined: | Mon Feb 27th, 2006 |
| Location: | Atlanta, USA |
| Posts: | 25 |
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Posted: Mon Apr 9th, 2007 10:57 pm |
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| WOW, getting into the top 10 for such a competitive key phrase is outstanding! Could you possibly give away a few tips on how you achieved this?
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vern
Member
| Joined: | Tue Jul 4th, 2006 |
| Location: | Singapore |
| Posts: | 441 |
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Posted: Mon Apr 16th, 2007 07:02 am |
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Hey Jeff,
It's really strange you should say that ( I mean in a nice way ).
As recently a colleague of mine in this business told me that
Wordpress was the way to go for this trend now.
I better get .php setup and all soon .
Vern
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jschuman
Member
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Posted: Mon Apr 16th, 2007 12:09 pm |
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| Yea, WordPress is hands down the best way to blog for many reasons. Good luck setting it up. I have a friend who will do it for you fro around $60 if you need help. Just let me know.
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Jeff Schuman
Make Money At Home JV With Jeff, free training, 6 income streams, paid surveys.
Hands Off Article Marketing We write and teach you Article Leverage!
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davidlee40
Banned
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Posted: Wed Apr 18th, 2007 06:14 pm |
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vern you hear so many stories, this is good for me
thats best etc. James maduk says in his blogging for dollars that theres no bad way to blog.
however james uses himself wordpress infact his online universisty has some word press videos , and he uses joomla and express engine as well
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FreedomFire
Administrator
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Posted: Sat Aug 18th, 2007 03:40 am |
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See this also....gives the facts on success with Google:
http://homebasedbusinessforums.com/forum5/5139.html
God Bless,
Michael
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work2bfree
Member
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Posted: Fri Oct 12th, 2007 09:36 am |
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Search engines have advanced, as well as search engine optimization (SEO) industry. In order to compete search engine optimizers struggle to keep up with the latest theories and conjecture about how the always changing search engine algorithms work.
Below are some examples of factors that can affect your search engine ranking:
1. Number of links to your web site from related web sites
2. Number of years for which your web site's domain name is registered
3. Age of a specific page on your web site
4. Quality of writing on the page
5. Use of headings within the text
6. Number and frequency of updates to a page
7. Use of keywords in the URL
8. Amount of text on a page
9. Rate of external linking to your web site
10. Number of pages on the site
11. Domain extension (.com, .net, etc.)
12. Use of frames, Flash, or PDFs
13. Downtime of your web server
14. Geographic location of your web server
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beasuccess
Member
| Joined: | Fri Nov 17th, 2006 |
| Location: | USA |
| Posts: | 11 |
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Posted: Mon Jan 14th, 2008 08:27 am |
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Thank you all for your nice replied messages. Your suggestion is really helpful for all online markerters to get high ranking in SEs. The most impotant thing is that we should put more and more links to our websites everyday and keep persistant, your site will be in the high spot soon.
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xeroteam
Member
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Posted: Mon Feb 11th, 2008 03:40 am |
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I've been reading through this forum and have found some fantastic information and even better resources. But I've also noticed a recurring statement on the SEO boards regarding external links from unrelated sites.
I too, was under this same assumption until a few weeks ago when I was delving deeper into PageRank and how Google calculates it. After seeing the actual algorithm, it's evident that Google does NOT use the theme of a certain website to allocate PageRank to a site it links to. Essentially, it really doesn't matter if your linking with a related site or not.
To put it simply, the amount of PageRank transfered to your site depends on the PR of that webpage, and how many outbound links are on the particular webpage that links to you. The more outbound links it has, the less PageRank transfered to you. If a page with a PR of 1 or above has 4 outbound links, 25% of the PR will transfer to each of the 4 links. If it has 10 outbound links than each link will incur only 10% of the total PR of that page.
Believe or not, that's pretty much it. A link to your site is basically a "vote" for your site. Google knows you can't control who links to you, so why penalize you?
Here is the equation that calculates PR, I created this page for my training on PR:
http://www.freewebs.com/xeroteam13/preg.htm
Of course the way Google calculates PR, indexes pages, and when it updates its database is closely guarded and ever changing. Here is a the PR Chart that will help you determine what you need to do to advance to the next PR level.
http://www.sitepronews.com/pagerank.html
It is also widely accepted that the PR levels follow a logarithmic scale, which is to say that getting to PR3 from PR2, is more difficult than getting to PR2 from PR1. This is true all the way up to PR10. The chart above illustrates that.
So, in my opinion, one should seek link exchanges without worrying about relative content. But, as Minh stated above, it is good practice to leave links "naturally," just like everyone does here. By adding quality content to a forum, then a small link to your site... Google WILL count it.
Another point I'd like to respectfully disagree with is, to quote above:
Links to other sites
You can improve your page rank if you link to other sites that have high search engine listings for the phrase that you are trying to optimize for. Note: it can also hinder if you link to pages that are off-topic. For example, you don’t want to link to a chemical arms factory from your baby supplies site.
Linking to other sites, from your site, will not increase your PageRank. PR is a function of incoming links only.
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Jaguar Marketing System
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