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FreedomFire
Administrator
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Posted: Wed Aug 22nd, 2007 07:22 pm |
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Some SEO Hints
I just wanted to share a few finds with those of you who are adept at changing your own web pages and/or watching very carefully what the search engines are looking for to rank your pages as highly as possible. I use many of these sites myself when I am trying to optimize a site for good search engine ranking.
http://www.freekeywords.wordtracker.com/
This is a free site from WordTracker that provides the number of times that a given keyword has been searched for. There are a number of such programs out there but this is the one that seems to provide the best results.
http://synonymlab.com/
This site is the Google synonym site, where the results returned reveal what Google thinks should be synonyms for the search term you enter. But did you know that the same thing is accomplished by entering a tilde ("~") in front of your search term?
http://labs.google.com/sets
Finally, one tool that definitely has its clear uses -- when you are formulating which keywords to use to build your site(s) around, enter them into this tool. With this tool, you give Google a list of keywords, or "sets" of keywords that you intend to use, and then Google will respond with what it expects to find at a site with that set of keywords.
In other words, Google is trying to help you to make your site more relevant. Especially with the latest push of the search engines towards LSI (Latent Semantic Indexing) and theming, having the insight to know what Google EXPECTS to find at your site with the keywords that you specified can be invaluable to your ranking.
God Bless,
Michael
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JohnGG
Member
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Posted: Sat Sep 15th, 2007 01:19 pm |
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Hey Michael,
I have used some of those tools. Here is another that I have come to rely on. A search tool on steroids.
SearchIt is used for keywords, content, research. If you need to find anything...
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Cheers
JohnGG
John GG is an MLM survivor and refuses to do Network Marketing the old way. 90% of Companies fail or fail to deliver. If you have failed in MLM, it is not your fault. MLM Truth and Lies
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JohnGG
Member
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Posted: Sat Sep 15th, 2007 01:23 pm |
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Just a thought. As the search engines are looking for real content that people will find relevant, I find it easier to just skip the SEO part and go straight to the real content.
You still need some of the tools but it saves having to mimic reality. The SEs will reward that handsomely.
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Cheers
JohnGG
John GG is an MLM survivor and refuses to do Network Marketing the old way. 90% of Companies fail or fail to deliver. If you have failed in MLM, it is not your fault. MLM Truth and Lies
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dloucas
Member
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Posted: Mon Jan 7th, 2008 01:58 pm |
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Hello all,
This may be of some interest. Below is a free ebook on SEO.
FREE EBOOK!!
Hope this helps!!
Dimitrios Loucas
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Dimitrios Loucas
http://www.dimitriosloucas.com
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ViSalus
Member
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Posted: Fri Oct 24th, 2008 05:44 pm |
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I’m going to dive right in and give you some scattered thoughts that are important to keep in mind vs. writing in depth about any one particular topic.
· Did you know that Google is always looking for sites that are updated on a regular basis? So, it would behoove you to add content and keywords, or even new media – then publish your site again. The more you update your site, the more the “spiders” will come to you.
· What if you could know the meta-tags (like a keyword, but only for the “spiders”) of the #1 ranked site on Google in your industry or niche? Well, now you can. Click on the #1 site in your industry, then click “View” at the top toolbar of your browser (Explorer, FireFox, etc.). Then click “Source” from the drop down menu and you can search the code for their meta-tags. This investigative research can help you rank higher in the search engines just like them!
· Avoid “dead ends” on your web site. Meaning, the visitor scrolls down to the bottom of your page, but then has to scroll all the way up to move on to the next portion of your site (or they will typically just leave). Consider having a link at the bottom of the page that will act as an “anchor” and pull them right back up to the top if they click on it.
· Coloring: Sometimes we want to be different from the crowd so we change the default link color from blue to red. This isn’t recommended. Blue represents an unvisited link, and red is the color of an active link. Also, if you’re planning out a color theme, a light background with dark text is easiest on the eyes. I came across a site recently with a black background and neon sea green text – it was AWFUL! So be good to your visitors and they will come back for more.
· Something to consider: Many of us want audio or video to play automatically when someone lands on our site so it almost forces them to hear it. But, imagine if your visitor is in a quiet office searching on the net, comes across your site, and it majorly frustrated when the around plays. They will immediately leave, and probably not return. You may want to think of other ways that encourage them to click “play”.
· Writing: Gear this toward scanability. When people look online, they scan, right? So do you have keywords popping out? Do you have bolded headlines to break up the text? Do you have bulleted lists (if not, you should!)? A few ideas to think about that we generally miss.
Hopefully that will provide you with a few additional ideas and action steps you’d like to take this week.
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Rex Wisehart - http://www.AskRexWisehart.com -
Business Consultant of 30+ years, Internet Marketer, Finance Expert, Propsect List Reviver
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ViSalus
Member
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Posted: Fri Oct 24th, 2008 05:50 pm |
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The "build it and they will come" mentality is not generally how we need to think in the online world. Offline, yes. Online is rare. People search for specific things online.
According to Amit Singhal, principal scientist at Google, over 50% of the 200 million searches performed daily have never been searched before!
And think about this: When you have a headache you don't go and search for Tylenol, right? You'd just go to the store and buy some. But, you might search "what causes headaches". So
when you're thinking of keyword research, keep that in mind. People come online looking to find a solution to their problem. All of your research should revolve around this.
Ok, next thought. When we search online - in Google for example - we type in a keyword or a key phrase related to what we're searching for. If the results pop up, and they are not what we were looking for, what do we do? We go back to step 1 and use a different variation of the keywords or phrases we entered, hoping for a different and better result.
So keep in mind that when doing keyword research, we want to focus on the variations that a visitor may be searching
under.
A few more tips...
We want to get specific. Why? Because if your targeted keyword is "cat" think of how broad that is. Someone could be searching
for "cat breeds" and if your site for "cat supplies" pops up, the visitor will be frustrated. We've all been there!
The very BEST tool I have found (better write this one down) is the Google AdWords External Keyword Tool. (Google it and it'll pop up.)
Here's the best way to use it:
1. Go to Google and type in your niche "cat supplies"
2. Copy the URL of the #1 ranked webpage (no subpages - copy only the home page URL)
3. Go to the Google AdWords External Keyword Tool
4. Click on the "Website Content" option
5. Paste the URL of the #1 ranked site
6. Click "Get Keyword Ideas"
You'll be AMAZED at what comes up! Every keyword in that site! Why is this good? Those keywords and phrases are a big reason why that site has been ranked so highly in Google. If you use those same keywords in your site...imagine what could happen...
One more goodie for you. If you go to other popular keyword research tools such as http://www.WordTracker.com you'd normally be inclined to type in "cat supplies" and wait to see what
keyword variations come up for you. Next time, try "how cat supplies”. This will pull up the variations in that database with the words “how” and “cat supplies”. Many people type a question into a search engine such as “how do I find cat supplies?” – so keep that in mind as well.
Hopefully you’ve learned a few good tips that you can apply to your business right away and get even better results than you are seeing now.
____________________
Rex Wisehart - http://www.AskRexWisehart.com -
Business Consultant of 30+ years, Internet Marketer, Finance Expert, Propsect List Reviver
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star123
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Posted: Fri Nov 14th, 2008 12:26 pm |
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| I am new to SEO and learn some basic things from SEO forums and other webmaster forums. I am glad that this forum have some cool information and people sharing experince of their own work. Thanks to all for sharing some cool idea. I have idea about WordTracker but rest of things are new for me.
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sara_criss
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| Joined: | Tue Dec 23rd, 2008 |
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Posted: Tue Dec 30th, 2008 04:47 pm |
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i used google keyword tool but i heard that wordtracker is not free ......anyway nice information thanks for sharing ......
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PrintingBlue.com
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davidfernando
Member
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Posted: Fri Jul 24th, 2009 11:11 am |
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Hello admin,
Thanks for sharing such useful tips regarding SEO. It will definitely help people like me who are new to this field.
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osolean review
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MaxPro
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| Joined: | Tue Aug 4th, 2009 |
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Posted: Thu Aug 6th, 2009 07:33 pm |
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Great tips. This forum rocks! Thanks Mike.
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http://maxprosystem.com/
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kylelmoon
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Posted: Fri Sep 18th, 2009 07:57 am |
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These are solid tips for SEO Michael. Thanks for the good work! 
These would help in getting more good keywords.
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New Media Marketing
Attention Economy
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ngseosept
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| Joined: | Fri Sep 25th, 2009 |
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Posted: Fri Sep 25th, 2009 05:55 am |
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The synonym lab looks pretty interesting. I only use SEO Book as a tool for optimizing sites. Will give it a shot.
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Marketing Consulting Firms | Online Marketing Company
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bethgea
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| Joined: | Mon Sep 28th, 2009 |
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Posted: Mon Sep 28th, 2009 06:54 am |
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word tracker isnt a very good tool, even its not free. It wont show the precise searches per keyword. same goes to any tool out there including google adword too.
But have no choice, I use google.
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JamesRouse
Member
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Posted: Wed Oct 21st, 2009 02:53 am |
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Search engines try to figure out what a page is about. They do this by looking for certain on page hints.
The placement of your specific keyword in the body copy are the direct hints to the search engines.
This tells them what the page is about. Search engines have become quite sophisticated at identifying
the topic of a page. They need enough hints to understand the topic of the page but too many will get
you penalized.
So the usual rules to good writing apply. Writing excellent content, using synonyms, related words and
generic keywords all help the search engines understand what the page is about. Plus it makes for good
reading which pleases both human visitors and the search engines.
Here's how to discover who your real competition is and decide if that particular keyword phrase is
worth pursuing.
We know the title and anchor text needs to contain our specific keyword. Now we need to find out how
many other web pages are optimizing the same way. For the purpose of this demonstration lets
use the keyword phrase network marketing .
How many other web pages have that exact keyword phrase in the title and anchor text. We want to
know how many pages are trying to rank for this same phrase. Log into google and in the search box type:
intitle:”network marketing” inanchor:”network marketing”
sidebar: be sure to use one space between the first “keyword research” and inanchor.
Google tells me that there are 2,900,000 other pages trying to compete for the same exact phrase in
the title and anchor text. This is the real competition.
Now lets take that same phrase and see what we get without quotes. This will bring back web pages that
have the term “network” and “marketing” in the title and anchor text. For example: network marketing mlm leads.
Google results are 52,400,000.
Right now all we're doing is getting keyword popularity research information. The first search with quotes
is the one that we are most concerned with.
Finally do a straight search on Google. i.e. network marketing. 72,500,000.
Here's the problem.
The search term in quotes 2,900,000 has too much competition. It'll be tough to rank in the top 10 using
this term. So the next step is to do a little keyword popularity research tweaking.
Try adding modifiers to your search term such as: fast, easy, quick, simple, etc. This is called longtail keywords.
Longtail keywords are keyword phrases consisting of more than 3 words.
They tend to be more targeted so your potential visitors are looking for what you are offering. Don't get too
carried away with the longtail; under 6 words is best. I prefer the longtail and try to write content specifically
targeting 4-5 keyword phrases.
Okay, in quotes: intitle:“how network marketing works” inanchor:”how network marketing works”.
Search results 6,890
again “network marketing made easy”. Search results 5.
Without quotes: how network marketing works: 102,000 Straight search: 29,900,000
Without quotes: network marketing made easy 3,570,000 Straight search: 11,300,000
The final analysis: The search term network marketing made easy in the title and anchor text is a
sure fire hit for page 1 on Google.
What is the magic number when using the intitle/inanchor technique? How many web pages should you
limit your competition to?
If you are just starting out under 100 is best. The lower the better. Continue building more content, link your
content, and before you know it you'll be able to compete with tougher keywords.
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growingtopersist
Member
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Posted: Sun Feb 14th, 2010 03:45 pm |
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Hey Freedom Fire
I have never heard of that tool from Google. I am definatly going to look that up and play with it a bit.
I have to agree with the need to know what Google and your visitor is looking for. If we are building a site or a blog or whatever and we are not building it with the mindset around what does Google and the buyer want, what's the point. You would have wasted all of the time building a site that does not get indexed. Then the only thing you could do is just pay to get traffic.
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FreedomFire
Administrator
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Posted: Mon Mar 15th, 2010 05:16 pm |
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Like I said .... "Having the insight to know what Google EXPECTS to find at your site with the keywords that you specified can be invaluable to your ranking."
God Bless,
Michael
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