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HOME BASED BUSINESS FORUMS - home based business > Marketing Discussions > Web Marketing > A Beginner's Checklist to Promoting an Online Business


A Beginner's Checklist to Promoting an Online Business
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housecall
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Joined: Mon Oct 16th, 2006
Location: Minnesota USA
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Mana: 
 Posted: Mon Oct 16th, 2006 05:34 pm

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Thank you for the info!  This is a ton of very useful information for beginners and experts... If you can learn the fundamentals (the 20% of the facts) than anyone can find success, no matter what the business is!

Hope you have a productive and outstanding week,

Daryl



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workonyourfortune
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 Posted: Fri Oct 20th, 2006 11:28 pm

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Hi Freedom Fire!

This is great info - just what I have been looking for to pass onto my team. So many networkers are looking to start promoting online and your articles contained some excellent suggestions.

Like Michelle, I am also trying out ezine solo ads at the moment. My company is in pre-launch so we have not had many people target this area yet... are the $15 ads a complete waste of time? What price / subscriber numbers are good to look for? Has anyone paid over $300 for a solo ad and seen results worth it?

Thanks again Freedom Fire

 

Tanya

 



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vern
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 Posted: Mon Oct 23rd, 2006 02:58 pm

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Hi Tanya,

just to voice out - by experience I had posted a few solo ezine ads
before. You'd do better with advertising to ezine owners who
are replying to your questions regardless of the price.

I was surprised that I got more clicks on the lower price ad
and I posted the exact same email copy.

So, don't judge a ezine ad effectiveness by it's cover price.

You'd have to talk to the owners first.

This is of course is only one of my first advice before advertising.

Usually, I update my blog regularly for new marketing
successes.



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cedec
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Joined: Sun Oct 29th, 2006
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 Posted: Mon Oct 30th, 2006 12:33 am

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Hi all,  I have just come over from another forum heading and I thought that was good. The info here is fantastic. I certainly will be keeping an eye on this little gem.
I see afew names in here from the other one so you seem like a good bunch to rub shoulders with.

Cedec



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magicalmoney
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 Posted: Tue Oct 31st, 2006 03:31 pm

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gosh he certainly gives useful information thanks for that.

barbara



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vern
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 Posted: Thu Nov 2nd, 2006 04:48 pm

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Hi barbara,

Yes, while there is good information here.
That's it.

What's most important is how you're
able to apply this into your very
own marketing campaign.

Guys,

the internet is a huge array of content
and thats it. So, what's important is how
you are able to provide good, attractive
content to the reader. Also, your style
of marketing on blogs are actually a
little different than a static site.

It's because every post you make is an
update of your journey, your passion and
your successes and failures.

Did I mention failures ?

Yes, well even if there was a fair amount
of successes I do have failures and I'd just
be very happy to share out some mistakes
I've made in the past so my readers can truly
benefit from it ;)



____________________
Vern How Is An Established Affiliate Marketer
Need Help Getting Traffic For Your Business?
"Click Here" To Get The Latest Tips.

=> http://www.VernHow.com
MPieper
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Joined: Sat Jan 21st, 2006
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Mana: 
 Posted: Sun Nov 5th, 2006 01:47 am

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Hi everyone.  There is something very important to remember here...  You can read all
the good information you want, but it won't make a bit of difference to your business
unless you learn how to APPLY it.  Spend your time here learning, but then make sure
you spend time using your new knowledge to grow your business.  That's what we're all
here for after all!

Yours in Greater Success,
Merideth



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MPieper
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 Posted: Sat Dec 2nd, 2006 01:40 am

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I'd like to reiterate this point if I may...

All the knowledge in the world means NOTHING unless you take action on the
knowledge you have accrued.  You can spend hours on this forum soaking in all the
great information and wealth of knowledge put out by some of this industry's top
earners just like a little spunge, and still not be any closer to your goal of financial
independence, sending your kids to colllege, being your own boss, etc, etc, etc. 

You must be ready to take action on the things you learn here...I cannot stress that
enough.  It frustrates and saddens me to see questions like,

'Well, how long do I need to do that to see results?',  OR
'I tried all those things and nothing happened!'

Come on...  if you learn nothing from this particular forum, you should learn
this...home business is NOT a get rich quick industry.  Success - true success - takes
a lot of hard work, energy, time, and commitment.  Trying things out for a week or
two just doesn't make the cut guys.

Re-evaluate and get yourself back on track.  This is certainly the time of year for it!

Yours in Greater Success,
Merideth



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beasuccess
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Joined: Fri Nov 17th, 2006
Location: USA
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Mana: 
 Posted: Sat Dec 2nd, 2006 02:26 am

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Hi friends,

Generating traffic is one of the most important elements of building a successful internet business - once you’ve worked out how you can drive quality visitors to your website you should be on the road to success (wherever that is!). By creating quality traffic cheaply, you can almost afford to be a little lackluster when it comes to other elements of the site (although this depends what sort of site you have and who your audience is).

In this issue of the Ecourse we aren’t going to cover each method in great detail as each method will take a whole issue to explain properly. For the moment, I’m providing an overview of the different techniques and options available for generating traffic:

Free Search Engine Traffic

Getting listed in search engines like Google is a great way to get free traffic (There are over 200 million people using the Google search engine each day!). If you can get to the top of Google for important and valuable keyword phrases thenit’s possible to get loads of free traffic - a fantastic strategy, but one that is hard to master.

You have to be extremely dedicated and focused to succeed in this way- but it is possible (especially if you can find an area where there’s no too many people trying the same thing). Another consideration is that many search engines crowd their listings with paid ‘advertisements’ which makes it increasingly harder to stand out in the crowd.

Cost per click (CPC) advertising

CPC Advertising is the fastest (and easiest) method for getting traffic to your site. Another advantage is that you only pay for each click that you get to your site.

You can set up an account with Google Adwords and start getting traffic to your site within 10-20 minutes. The other major system that implements CPC advertising is Overture (who has relationships with Yahoo and MSN and other major search engines).

The difficulty is that there are also lots of other people who are going to be competing with you and driving up the cost per click. For example, if you want to bid on the keyword “mortgage” in Overture you are probably going to be paying several dollars for every person that clicks on your ad. The trick with CPC advertising is to find clicks that are much cheaper (in the range of 5-25 cents per click).

Viral traffic or referrals

This is probably the most powerful method of getting traffic to your site if you now how to make it work. If you can get other people to tell their friends about your website, there’s a good chance they will tell their friends as well. Such ‘viral advertising’ is terrific because it is totally free and comes packaged with a recommendation from a friend.

This is how Hotmail got started; at the end of each Hotmail email was a tag line which said “If you want to join Hotmail and get free email click here”, so any person who sent the email to another person was actually promoting Hotmail for free.

Writing articles for an ezine

You can get free publicity by writing articles for ezines who accept content from outside writers - another popular (and free) method to attract new visitors to your site.

Online forums or news groups

Generally most forums and news groups do not allow blatant advertising of your product or service. In fact, in doing so you would probably get yourself banned from a site. However, you can make ‘intelligent’ posts in a forum, some will even allow you to have a tag or signature line at the end of your post (if someone reads the post they might decide to click onto your tag line and visit your site, especially if you have provided some useful advice).

Advertising in Ezines – There are some ezines which accept advertisements – a great way to gain exposure with a targeted audience. However, you should be cautious; make sure the ezine really does have the readership that they are claiming.

Solo email advertisements – Instead of advertising in an ezine, you may be ableto pay to send out a solo mailing to the readers of an ezine.

Online classifieds – There are a number of places where you can advertise in online classifieds, sometimes for free or sometimes you need to pay. I haven’t had any personal experience with this area, and I’m not sure that it is really that effective, but everything is worth a try!

Offline advertising – Some companies have had success in advertising in offline media such as newspapers and magazines. I wouldn’t focus on this area until you have exhausted all other online possibilities.

Banner advertising – If you have a product which is aimed at a general consumer market (and you have good conversion rates) then you can be quite successful with this method. However, you will generally need to spend a minimum of $5000 just to test and see if it is working (that’s if you advertise on any of the major banner networks). I wouldn’t recommend banner advertising unless you have experience with Internet marketing and / or you have a really great product or offer.

Pop-ups – As you probably already know, untargeted pop-ups are generally quite ineffective (unless your aim is to have your visitors pull their own hair out!). Once again it can work but it is only for those who are experienced at the game. Targeted pop-ups can be a lot more effective but you need to make sure that they are really targeted – a lot of research is needed to make successful use of ‘pops’.

Guaranteed traffic 10,000 hits!!! – If you ever see any promotions for guaranteed hits, for example: “10,000 hits for $360” - stay away. Generally, companies making these offers will get you hits by using overpriced pop-up traffic.

Other online advertising methods – There are many other ways niche methods to advertise online and we can’t cover the all in this issue of the Ecourse, but they are all worth trying as long as it doesn’t cost you too much money.

Free links from other sites – A highly recommended way to boost traffic is to get links from other sites for free. To get quality traffic the site should have a similar subject to yours and the other site needs to give your site a great recommendation from a page that people visit on their site -not just a simple link from their links page- A link from their links page may increase your popularity with Google but it is unlikely to get you any visitors.

Affiliate links from other sites – An affiliate program is a great way to get visitors to your site to buy your product. This is obviously only appropriate if you have a product to sell which you can offer an affiliate commission on. If you are only selling other people’s products through their affiliate programs then you can’t really have an affiliate program of your own.

Other paid links from other sites – You can pay other sites to link to your site in an arrangement where you pay per month or other negotiated period.

Affiliate networks – If you have an affiliate program you can get your program onto an affiliate network which gives you instant access to a whole lot of new affiliates who can promote your program.

Joint Ventures – I have left this to last because it is one of the most effective methods. You can get a relationship with someone who has a site in your general topic area or an ezine in your topic area. The key to this method is to develop a relationship with that person. Then they can promote your product and get a commission from the sales that ensue.

Which method should I use?
There is no best method for getting traffic. Generating quality traffic requires some hard work and dedication – everyone will hit and miss using the methods described above. The most important thing is to test each method, look at the results and the overall trends in your sales and then decide which method is best for you.

 

Best wish,

Your friend



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vern
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Mana: 
 Posted: Mon Dec 4th, 2006 04:47 am

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To be honest, I'd not encourage you to post your
entire article here unless it's less than 250 words.

The reason being your article could be indexed
better in article directories and also by posting you're
unintentionally 'clogging' the thread itself.

Let's just keep the thread short and sweet without
pasting a choc full of information here.




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Vern How Is An Established Affiliate Marketer
Need Help Getting Traffic For Your Business?
"Click Here" To Get The Latest Tips.

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vern
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 Posted: Tue Jan 23rd, 2007 02:00 pm

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Hi Merideth,

I would like to echo the fact that many people today actually gets revved up and then after a week or months down the road they feel that what they're getting isn't good enough or that there is no results.

The fact is: they never really got started to implement any single strategy that they've learnt online. Even if they did, they never improved themselves and evaluated what worked and what doesn't. Then, even if they improved they never continued to look into other avenues to thrive on and begin to increase their capacity to master other skills online.

The chain of cycle in success goes on and one and guess who comes out as the winner. The one who never quits and continues learning more and more everyday. :D



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Vern How Is An Established Affiliate Marketer
Need Help Getting Traffic For Your Business?
"Click Here" To Get The Latest Tips.

=> http://www.VernHow.com
mapark
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 Posted: Wed Feb 14th, 2007 02:32 am

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Hello,

Thank You! These arcticles have been very helpful. I am glad that I stopped by, I will benifit from this forum and am sure glad I joined. Thanks again! Maria    :)



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Sijara
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 Posted: Sun Feb 18th, 2007 06:01 pm

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Namaste! :):D:D



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cadance
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 Posted: Thu Mar 1st, 2007 12:12 am

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Michael, this is Absolutely Amazing! Thank you very much!

Tons of Value!

It's great to see a Forum where people are truly helping each other

and not just trying to advertise their biz.

All the best!:)



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Globalflow
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 Posted: Fri Mar 2nd, 2007 05:32 pm

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I keep learning so many things of value just for tuning into this forum every once in a while...

The info is direct and to the point. Thanks all the posters for sharing your valuable insights...

Franco



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vern
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 Posted: Mon Mar 5th, 2007 07:28 am

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Hi Franco,

Do contribute about your experiences once in awhile.
We would surely love to be able to hear from you.

At any point in time, I'll also chip in as I'm now rather
busy spending most time in my blog. ;)



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Vern How Is An Established Affiliate Marketer
Need Help Getting Traffic For Your Business?
"Click Here" To Get The Latest Tips.

=> http://www.VernHow.com
Dr. Saf
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 Posted: Sat Mar 10th, 2007 03:49 pm

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Hello Freedom Fire,

  As a new person in this world of the internet I am very interested in your info that you gave, although  I have not read it all I will. I'm actually trying to get as much info as possible to learn.



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Dr. Saf
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 Posted: Sat Mar 10th, 2007 04:02 pm

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beasuccess,

  as a new comer to this world of the internet and home based business, I find it difficult to get traffic. I think your suggestions look great and will be trying some. Thanks



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vern
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 Posted: Mon Mar 12th, 2007 08:40 am

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Hi Dr.Saf...

While there are so much strategies you can use.
Becareful about doing everything as we know the
most effective manner to track and reap results
comes from implementing one single strategy at a time.

When you have gone through one you will have the
necessary disipline to master the others. According to your
interest and commitment - pick one and be really good at
it before moving on.

Regards,

Vern ;)



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Vern How Is An Established Affiliate Marketer
Need Help Getting Traffic For Your Business?
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Dr. Saf
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 Posted: Mon Mar 12th, 2007 12:07 pm

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I understand, the more I search the net the more adds for new business's and new stratagies , and new ways to do old things. But it seems to all boil down to the same ole stratagies as in any good solid business. I am going to take them one at a time.:D  Dr. Saf      THANKS



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