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myFortuneWheel
Member
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Posted: Mon Oct 17th, 2005 06:29 pm |
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Can you really make a fortune building LANDING PAGES???
Let's discuss this one, as I'm on the fence about what is the most appropriate way to build a landing page.
Many people just build them and point links into their site. They fill a page with search engine rich content and link back to their site from their page.
THIS WILL NOT WORK if that page is on the same domain, as the search engines know and frown upon the landing page TRICK. UNLESS, that page has links FROM YOUR SITE to it and is full of VALID, relevant content. That's right. You must back link to that page AND give it rich content in order for that page to have any REAL value.
Now... you CAN remove these landing pages from your site, and say purchase a new domain for each new landing page. Search engines DO like this a little more, however if there are NO back links into this web site, the page relevancy will remain LOW, making the landing page just a back link page... as no one will ever actually land on it.
Search Engines DO NOT pick up sites that have never been linked into from SOME other site. SURE you can submit, submit, submit, and a few months later... yes, you will be in their data base... but not for ANY keywords (no matter how SEO rich that page seems). You'll just be there. Someone would have to physically type your full domain name in order to find you. I tend to believe that person could have found you anyway.
So... how do we build a better landing page.
Follow these few rules (and PLEASE post more... I'm REALLY LOOKING for better advice on these).
1. Make sure your landing page is not only SEO rich, but actually rich in content. This will help if you actually land a visitor on your page. Even if the search engine was fooled. The visitor to your site will look at gobble-de-gook text FULL OF KEYWORDS to be useless to them, therefore not using your landing page as a stepping stone to your ACTUAL page. IN short... make sure the content is worthy... in fact, if your selling something... you SHOULD be trying to sell right from your landing page (or at least guiding them towards a sale... hyping up your product, service, niche market or industry. MAKE THAT LANDING PAGE COUNT.
2. MAKE SURE YOUR LANDING PAGE HAS BACKLINKS. This can be easily achieved by adding your landing pages to web rings and link exchanges. This is a great way to keep web ring and link exchange clutter off you "REAL" site. However, link exchanges and web rings often have rules and standards... that's why it's so critical that the content on this page have legitimate value (as per rule 1 above).
3. DO NOT HOST LANDING PAGES ON YOUR SAME DOMAIN... and I would even extend that caveat to not hosting landing pages on the same server... UNLESS, those pages are ACTUALLY linked into the matrix of your web site. Often you can achieve this by having a site map, and linking to the pages from the site map... rather than having to work the links into your navigation or actual content pages. The point is... Search engines are looking for landing pages... and blacklisting them AND possibly the page they point to. If you host one on your server, on your domain name and that page ONLY points into your web site, and has no relevant links in... the Search Engines will flag it as a landing page and WILL NOT USE IT as such.
Ok... that's a start.
Landing pages are VERY useful... but have to be done right.
Let's discuss the best practices and the best ways to convert these landing pages into stepping stones to our ACTUAL web sites.
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version 2.0
Member
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Posted: Mon Oct 31st, 2005 06:54 pm |
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So what you mean is host your landing page elsewhere,then send your links to your main page and try to get links to it.
I am about to launch a page that is optimised for search engines, but is also designed more for the user, as i will be sending traffic to this page. This page then links them into my company designed page. I will also have a links page, so i can exchange links, is this what you mean?
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myFortuneWheel
Member
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Posted: Mon Oct 31st, 2005 10:43 pm |
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That's pretty much it.
Basically, the more USEFUL you make the landing page, the LESS likely the search engine will flag you.
If you are building your page with USER in mind, promoting the page through link exchanges and / or web rings AND getting links into the page, you are starting in the right direction.
Also, if you were to be promoting an mlm venture... it is smart to build landing pages on your OWN domain and point / direct visitors into the CORPORATE web site with your promotional URL.
A big reason for doing this is... if you ever change gears and decide to promote a similar / competing opportunity, you would preserve your domain branding you had been working so hard for. Now you just direct the same domain... with already built traffic into the new direction.
NOTE: you do NOT have to host your pages elsewhere to make them effective... as long as you can work a link back to the page from within your main site. In fact. If you are paying for advertising or web traffic, you should TRY to put all the traffic on the same domain name ... if possible.
JUST MAKE SURE YOUR LANDING PAGES ARE USEFUL to humans (not just search engines) and you should have no problems.
____________________
Promote your own web sites and promotional URLs on http://myFortuneWheel.com
You can also receive CONFIRMED an LEGITIMATE redirect traffic to YOUR web site, absolutely free.
(see site for details)
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version 2.0
Member
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Posted: Mon Oct 31st, 2005 10:47 pm |
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myFortuneWheel wrote: That's pretty much it.
Basically, the more USEFUL you make the landing page, the LESS likely the search engine will flag you.
If you are building your page with USER in mind, promoting the page through link exchanges and / or web rings AND getting links into the page, you are starting in the right direction.
Also, if you were to be promoting an mlm venture... it is smart to build landing pages on your OWN domain and point / direct visitors into the CORPORATE web site with your promotional URL.
A big reason for doing this is... if you ever change gears and decide to promote a similar / competing opportunity, you would preserve your domain branding you had been working so hard for. Now you just direct the same domain... with already built traffic into the new direction.
NOTE: you do NOT have to host your pages elsewhere to make them effective... as long as you can work a link back to the page from within your main site. In fact. If you are paying for advertising or web traffic, you should TRY to put all the traffic on the same domain name ... if possible.
JUST MAKE SURE YOUR LANDING PAGES ARE USEFUL to humans (not just search engines) and you should have no problems.
Well i built the page with people in mind first, and now am starting to add links and key words after.
I will be promoting this site offline as well as on.
And yes i always use a landing page for any domain i have to promote the business opp for that reason.
Thanks for this post anyway. Good to know i am doing something right.
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jens
Member
| Joined: | Sat Dec 10th, 2005 |
| Location: | Norway |
| Posts: | 5 |
| Mana: |  |
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Posted: Sat Dec 10th, 2005 01:13 pm |
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Hi all,
I have just made a new splash page for my free report.
Will use it on traffic exchanges mainly.
http://www.mlmforums.net/report/
I would really love some feedback.
Regards,
Jens
____________________
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http://www.mlmforums.net/millionaire
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Virgil
Member
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Posted: Sat Mar 11th, 2006 12:45 am |
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There are tools you can use to make your landing pages even more effective - like a sign up form to capture the email name, address, etc. to start a series of autoresonder messages for follow up. Most sales close after the 5th or 6th contact.
You could also use a flash movie presentation along with that which has been shown to increase response.
The beauty of it is that you have so much more control over your hard earned ad dollars, plus you can also increase your sales percentages.
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tonyab
Member
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Posted: Fri Feb 9th, 2007 05:02 am |
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| I received some advice not long ago that I have found helpful regarding landing pages - if you place your photo on the page and people see it repeatedly (along with seeing your photo on other places on the net) it will create a sort of familiarity with you, and increase trust. After some time, this starts working well!
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***3 Easy Steps to Money Online***
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Huntman1
Member
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Posted: Mon Feb 19th, 2007 08:40 pm |
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Creating an Effective Lead Capture Page
There are many companies on the internet that collect and sell leads for you to market your business to. The questions that come up often are “which companies have the best leads.” Or “How do I know if this company is legit?” Though the answers to those questions would make an excellent topic for discussion, for now, let’s talk about how you can organically capture your own opt-in leads using a lead capture page that you will create.
A lead capture page or teaser page is a web page that advertises your business in a direct or indirect way. Its sole purpose is to offer the reader something of value (usually information) in return for their contact information.
I’m sure that many of you are involved with a business that you found on the internet. For example, you may have come across a web page that gave you some information on how “the wealth in this country is held by only 5% of the population. And we have the 5%’er secret to attaining that wealth. This is a coveted secret that is reserved for only those who are motivated entrepreneurs, who are serious about making no less than $100,000 per month! To discover the 5%’er secret, all you have to do is take the first step! Fill out the form below and start living the life of the top 5% of the wealth holders of our country!”
This page may go on to quote the likes of a Warren Buffet or Bill Gates to solidify their point.
The bottom line is when that person fills out the contact information form at the bottom of the page, the owner of that web page has themselves a fresh lead that they can follow up with through e-mail, phone or post.
THAT’S IT!
Lead capture in a nut shell. Now, you can do the very same thing. Of course, my example is pretty outrageous, but that was for illustrative purposes only. The fact is, a simple form with a simple offering will bring you amazing results.
To create a quality lead page, you may want to keep the following in mind.
1) Don’t advertise your business directly. This will look like the hard sell and will turn a lot of quality people off. Instead offer something that can be of use to your market. For example, offer a report or other free information that has a tie to your business offering. If your business is health supplements, don’t directly sell the supplement. Instead give them a free report on the health benefits of lycopene. Then offer a link to your website that sells lycopine. Once that person becomes a customer, then you can offer them the biz-op.
2) Target your lead capture pages. If your page is in front of stay at home moms, then speak to the needs of stay at home moms. If your page is in front of other business owners, then speak to the need of other business owners. Offer something of quality of value.
3) Don’t even attempt this strategy without a quality auto responder. You will have schedule a good portion of time to contact these new leads by phone if your lead capture page includes a phone number field. An auto responder will follow up over and over again without you! You need to stay on their mind, that’s what an auto responder will do. Also an auto responder will help you create the actual “sign up” form in an html format that you can cut and paste on your page. Once a prospect fill out that form, they will be automatically placed into an auto responder e-mail campaign that you will create.
4) You need a way to create and host your lead capture page. This is what we use: http://website.ws/redwolfe . It’s low cost and easy to manipulate. There are other sources of creating and hosting your page. I like this because I can earn money on the referrals. (This is purely a business decision. If I can find a source that is easier and cheaper then I will use it!)
The last thing to keep in mind is this: Don’t make crazy offers like the one in my example. If you make poor offerings then you will get a poor leads. But if you are sincere and offer something of value, then you can eliminate the “looky-Loo’s”, “tire kickers” and time wasters.
I hope this helps a little…
Take Very Good Care
HuntMan1
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Allan
Member
| Joined: | Thu Feb 8th, 2007 |
| Location: | Singapore |
| Posts: | 24 |
| Mana: | |
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Posted: Tue Mar 6th, 2007 03:06 am |
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Hi Huntman1,
Great to hear frm you so many insights! Just want to add what I recently tried out.
I experiented with diff formats of my lead capture pages while ran my ads. I can tell that the one I use a short audio and simple message have higjer conversion (by 2x). That surprised me!
Cheers,
Allan Tan
____________________
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More resource ==> Wealth Attraction Formula - Easy Way To Earn Money
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jerkyguy
Member
| Joined: | Sat Aug 11th, 2007 |
| Location: | Louisiana USA |
| Posts: | 11 |
| Mana: | |
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Posted: Sat Aug 25th, 2007 01:08 am |
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Anyone know where I can find some free lead capture sites or templates for that type of site. I have my own form and autoresponder software but am looking for some good sites to at least use as examples.
Thanks,
Scott
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JFulker
Member
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Posted: Wed Aug 29th, 2007 02:59 am |
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| A good website to visit is http://www.platinumsynergy.com/ and they have several packages including lead capture sights, autoresponders and self-replicating websites. I hope this helps Scott.
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lwillard
Member
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Posted: Mon Dec 3rd, 2007 02:15 pm |
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When somone is generating traffic to their website (capture page or personal website), which is more effective - bringing someone to a personal website with all of your information. Information that includes personal info, company, business and of course an opt in choice - basically a personal website that tells ALL. Or do you think it's more effective to take them straight to a capture page with the opt in choice?.
With so many avenues of marketing online, I would appreciate any input and what works best for YOU.
Thanks!
BELIEVE Success!
Lisa Willard
http://www.OnlineCandleTeam.com
____________________
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http://www.onlinecandleteam.com
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daryl
Banned
| Joined: | Mon Dec 3rd, 2007 |
| Location: | Singapore |
| Posts: | 15 |
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Posted: Mon Dec 3rd, 2007 02:35 pm |
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Hi there Lisa,
I myself have been using capture pages and personal websites. In terms of effectiveness, it depends on the purpose. As most ppl will say, its best to use both.
Personally i think a personal website is more for branding purposes. It should have a link to your contact info, so that visitors who want to know about you will be able to access it. It allows the visitor to be able to bond with you. This is trust building.
A capture form should be readily available to let them opt in to whatever you have to offer
e.g http://www.profitresidual.com/
Snother form of branding is done by blogging, it allows you to portray yourself as an authority on the subject thru articles.
e.g http://profitresidual.blogspot.com/
A capture page is more specialized with only 1 purpose. To capture the visitors info so you can follow up on him. (remember the money is in the list) . Everything on the capture page is designed to point the visitor to subscribe to your mailing list
e.g http://www.profitresidual.com/profit.html
So maybe you could describe a bit on your advertising strategy so we could take a look.
Just my 2 cents worth
Last edited on Mon Dec 10th, 2007 04:12 pm by daryl
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http://profitresidual.com/profit.html
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gadro
Member
| Joined: | Mon Dec 17th, 2007 |
| Location: | Italy |
| Posts: | 2 |
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Posted: Wed Dec 19th, 2007 09:50 am |
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Hi
I use capture page only, i search people very interested, remeber fortunes are in the follow-up
Gadro
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oprius
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| Joined: | Fri Dec 7th, 2007 |
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| Posts: | 6 |
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Posted: Wed Dec 19th, 2007 05:44 pm |
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Even better, is to use "widgets"
In a nutshell a widget is piece of a website you can put on your website. You can see some examples here:
http://www.widgetbox.com/
The idea is to simply add lead capture to any page you want. You can add it to your personal site, or on a product / company branded site (similar to a capture page). The difference is that you control the content in both cases.
The better lead capture widgets will pull people into your contact and followup manager.
The one we provide can be seen here:
http://www.oprius.com/contact.htm
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Oprius - Contact Management for Network Marketers
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LifeofEgypt
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| Joined: | Mon Feb 27th, 2006 |
| Location: | Atlanta, USA |
| Posts: | 25 |
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Posted: Thu Jan 10th, 2008 10:28 pm |
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| Use your opt in page to capture email addresses and future customers. Last edited on Thu Jan 10th, 2008 10:29 pm by LifeofEgypt
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moneyflow
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| Joined: | Tue Oct 25th, 2005 |
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Posted: Sun Jan 13th, 2008 02:25 am |
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It depends on what type of marketing you are doing. If you are into PPC it is better to have a lead capture page if you are targeting a general keyword like "make money online". If you are trying to target someone who is ready to purchase and is looking for something more specific I would send them directly to a website or sales page.
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bigjonny
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| Joined: | Sat Jan 12th, 2008 |
| Location: | USA |
| Posts: | 44 |
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Posted: Sun Jan 13th, 2008 03:12 pm |
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Capture pages are the best in my opinion. Irrespective of whatever you promote, you should aim at squeezing out peoples contact details so that you can redirect them to your main site and 2ndly to follow up on them.
I wouldnt go for more or less. Thats my candid opinion
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bigjonny
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| Joined: | Sat Jan 12th, 2008 |
| Location: | USA |
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Posted: Sun Jan 13th, 2008 03:12 pm |
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Capture pages are the best in my opinion. Irrespective of whatever you promote, you should aim at squeezing out peoples contact details so that you can redirect them to your main site and 2ndly to follow up on them.
I wouldnt go for more or less. Thats my candid opinion
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bigjonny
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| Joined: | Sat Jan 12th, 2008 |
| Location: | USA |
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Posted: Sun Jan 13th, 2008 03:13 pm |
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Capture pages are the best in my opinion. Irrespective of whatever you promote, you should aim at squeezing out peoples contact details so that you can redirect them to your main site and 2ndly to follow up on them.
I wouldnt go for more or less. Thats my candid opinion
____________________
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