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workfromhome555
Member
| Joined: | Fri Jan 29th, 2010 |
| Location: | New York, USA |
| Posts: | 4 |
| Mana: |  |
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Posted: Wed Mar 10th, 2010 05:10 am |
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You can save some money on article marketing if you write your articles yourself. Perhaps you fall into that small percentage of people that actually enjoy writing. Not everyone is good at it, but if you enjoy it, chances are, you probably have a knack for it. You can put that natural talent to favorable use in your content marketing campaigns.
Writing articles intended for an article marketing campaign is a bit different than other kinds of writing. The basics (catchy title, persuasive opening paragraph, body rich with information, and summarizing closing) are the same.
Articles destined for the Internet, though, need to have some additional elements. This is because the main purpose for distributing content is to drive traffic to your website. Therefore, articles need to be written and formatted in such a way as to be friendly to search engines and searchers.
They also need to be, at the same time, readable by actual human beings. That is, they need to be understandable (without sounding simplistic). They need to be appealing (in other words, not boring). They must, above all, be filled with accurate and helpful information.
Undoubtedly you've spent time surfing the net yourself. You've likely run across articles and wondered how on earth they ever ended up getting published on the Internet. They're poorly written, awkward-sounding, and contain little more than "fluff" in the way of information.
These are the kinds of articles written by someone who is probably not a writer. Fortunately, if you already have a knack for writing, your problem is half solved. All you need are tips on how to write articles for your article marketing campaign that are search engine/directory-friendly:
1) Familiarize yourself with search engine optimization techniques. Search engine optimization (SEO) is the "art" of writing articles specifically for the Internet. The goal is to create works that will grab the attention of search engines and result in high search rankings.
The success or failure of an article marketing campaign may rest on its use of keywords. They must be strategically placed. They should appear at least once in the title, opening and closing paragraphs. They should also appear in the middle. The rest should be sprinkled throughout the remainder of the piece. Keyword density should be about one to three percent.
2) Strive for continuity in style. Every article in your article marketing campaign should sound as though they were written in the same style, or "voice." They should, in other words, sound like they were all written by the same person (you).
Consult a "style sheet" or "style guide" when you write. Style sheets/guides have been developed by writers and grammar experts as reference materials for writers. They help to ensure that a publishing entity (like a newspaper) produces articles that follow all of the same rules of style and grammar. In other words, it ensures continuity.
The most logical style guide for Internet article writers to use is the Associated Press style guide. This is the same one used by a majority of media publishers in North America, both on and offline. Copies can be obtained both online and in bookstores.
3) Use good grammar and proper spelling. This should go without saying. Yet some article writers/publishers seem to have a poor grasp on grammar and spelling.
Even if your grammar and spelling are stellar, you should always run your articles through a spell/grammar check. This can help catch mistakes you might miss.
Don't rely solely on computers to edit your articles though. It's helpful to get another set of human eyes to edit your grammar and spelling too. Pick someone, preferably, who also has a good handle on grammar. Nothing sounds more unprofessional than an article with bad spelling and grammar. It will only make your business look untrustworthy.
4) Format your articles for directory use. Every article directory has specifications as to how an article you submit should be formatted. Many of these directories have similar specifications. It will save you time if you know this beforehand and format your articles in a way that pleases them all.
The best way to format articles in your article marketing campaign is to create them in block style. Font size should be 10 or 12, with a universally-accepted font such as Times New Roman. Your title should appear at the top of the page, along with your keywords and a 2-3 sentence summary of the article. This summary can be pulled verbatim from your article, usually from the first or last paragraph.
Remembering these tips when you embark on creating an article marketing campaign will greatly increase your chances of success. Not only will it be great for business, you'll undoubtedly come away with a tremendous sense of personal satisfaction.
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michaelsanofsky
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| Joined: | Fri Mar 19th, 2010 |
| Location: | USA |
| Posts: | 3 |
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Posted: Fri Mar 19th, 2010 08:08 pm |
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| One thing that you've got to remember is that people have short attention spands and they're lazy. If they see a huge article it doensn't matter how great the article is, they're not going to read it. Make your article quick and to the point.
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WOWAustin
Member
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Posted: Sat Mar 27th, 2010 01:46 pm |
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| Speaking of a short attention span, articles should not be too long. 250-400 words seems to be a good range. That way, people can scan or read quickly and then either take action or move on.
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Danielmay
Member
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Posted: Wed Jun 16th, 2010 11:24 am |
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| List based or numbered points are a great way to write articles because people love the simplicity of them. ie. "Three Reasons Why People Fail In Network Marketing". Opening paragraph, three body paragraphs for the 3 reasons, and a closing paragraph. Simple to write and easy to read.
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brandonjayjones
Member
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Posted: Sat Jun 19th, 2010 12:41 pm |
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| Very good post. I picked up some tips I wasn't aware of. How does everyone feel about article posting software such as articledriprobot? I'm testing it out right now and like it so far but I'll have to get back to you in a few months to let you know the results. Last edited on Sat Jun 19th, 2010 12:43 pm by brandonjayjones
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carloscooper
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| Joined: | Mon Jun 21st, 2010 |
| Location: | Tennessee USA |
| Posts: | 1 |
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Posted: Mon Jun 21st, 2010 08:28 pm |
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| Great info. I agree that keeping it to a max of about 400 seems to work. Also, like Danielmay said, utilize lists and bullets points. They're easy to print and use as a checklist if needed.
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Teaching leadership one network marketer at a time http://www.carloscooper.com
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Christian1
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| Joined: | Sun Jun 27th, 2010 |
| Location: | |
| Posts: | 1 |
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Posted: Mon Jun 28th, 2010 02:19 am |
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Here is an important tip. Instead of boosting your ego at the end of your article by saying:
John Jones is an a master at helping others make a living online.
Make your resource box flow at the end of your article. In other words make your resource box feel as if it is part of the article.
Your click through rate will greatly increase.
Help finish your article out and direct them into your resource box, by solving a problem for them or giving them a solution
Something like this below instead:
"If you want to find a legitimate work at home program, we have listed the
best one's here".
work at home
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JR Davis
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| Joined: | Mon Jun 14th, 2010 |
| Location: | |
| Posts: | 12 |
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Posted: Mon Jun 28th, 2010 12:41 pm |
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All good ideas, along with keep the length short, I think using nice formatting, nice short length of sentences and color help lighten things up and keep the reader interested.
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JR Davis
Learn Internet Marketing From the Webs #1 Rated Site
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odlanor9
Member
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Posted: Thu Jul 1st, 2010 09:47 pm |
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I agree, people definitely do have very short attention spans. For that reason, I have found that short articles work much better for me than longer ones do - 350 word articles are great.
Just state at the begining what the reader is going to learn from your article and get right to the point.
You don't need to elaborate and get philosophical in your article, just get your message out there, create consistent content and people will notice you.
Hope this helps - it has for me.
Orlando
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